When it comes to buying food on the go, it’s so easy to say yes to going large, adding a side or making it a meal deal. But these little unnecessary extras are having a huge impact on our health.
Food Standards Scotland approached the Union to increase awareness around upsizing.
An integrated campaign, consisting of outdoor digital 6-sheets and three TV ads, addresses this serious issue in a fun and engaging way, and tells everyone that when it comes to upsizing, it’s time to say no.
Katherine Goodwin - head of communications - Food Standards Scotland
Rich Wilson - marketing manager - Food Standards Scotland
Michael Hart - creative director - The Union
Rory Imlach - art director - The Union
Alan Mclardy - copywriter - The Union
Laura Jones - account handler - The Union
Ben Craig - director - Fond Films
Ray Allan - producer - Fond Films
Matt Prickett - editor - Cut+Run
Dan Aziz - photographer - Dan Aziz Productions