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ESPN: Black History, Always by The Undefeated

Client: ESPN
Date: Apr 2021
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The Undefeated and ESPN have introduced a brand film that articulates and celebrates the idea of Black History Always, an initiative it announced in January to highlight Black stories well beyond Black History Month in February. The spot will run across Disney platforms.

The Undefeated continues its Black History Always storytelling with a look back at the 75th anniversary of The Handshake. Later this month, ESPN MLB analyst Doug Glanville will host We Are All Jackie, a 30-min program on 29 April, which will tip a hat to Jackie Robinson’s courage and unpack how his strength still lives among those challenged to prove their value.