National Highway Traffic Safety Administration: Driver Sober or Get Pulled Over by The Tombras Group
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According to the National Highway Traffic Safety Administration (NHTSA), 37,461 people were killed in motor vehicle traffic crashes in 2016, and 28 percent (10,497) of those fatalities were in crashes during which a driver had a blood alcohol concentration (BAC) over the legal limit.
Knoxville-based agency, the Tombras Group developed this year’s "Drive Sober or Get Pulled Over" campaign, its 13th year doing so, for the first time putting people directly into the immediate aftermath of a drunk driving crash scene. This is not something NHTSA has attempted before as the annual campaign has always focused on the moments prior to the drive or accident.
The campaign asks: Is today the day you get pulled over? Is it really no big deal to drive home one more time? This year’s campaign sets out to reinforce the idea that the risks are real and make the consequences abundantly clear, seen through a first person crash scene. Other spots, including one in Spanish, also drive home the point.
Credits
"Today’s the Day"
Agency: The Tombras Group
Art Director: Noah Williams
Copywriter: Daniel Elmslie
Producer: Christian Busch
Production Company: The Corner Shop
Director: Wilfrid Brimo
Editorial House: Work
Post Production: Method
Music and Sound Design: Q-Department
"No Big Deal" TV
Agency: The Tombras Group
Creative Directors: Nick Vagott and Brian Potter
Producer: Christian Busch
Production Company: The Corner Shop
Director: Wilfrid Brimo
Editorial House: Work
Post Production: Method
Music and Sound Design: Q-Department
"No Big Deal 360/VR"
Agency: The Tombras Group
Creative Directors: Nick Vagott and Brian Potter
Technical Director: Tim Wagner
Developer: Andre Hayter
Producer: Christian Busch
Production Company: The Corner Shop
Director: Wilfrid Brimo
Post Production: Deluxe VR and Method
Music and Sound Design: Q-Department
"The Meeting"
Agency: Culture ONE World
Creative Director: Duly Fernandez
Production: Shooters Films
Director: Gustavo Asensi
Editorial: Postworks
Editor: Victor Ridaura
Music: Sherri Chung
Sound Design: HDmedia
