National Highway Traffic Safety Administration: Driver Sober or Get Pulled Over by The Tombras Group

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According to the National Highway Traffic Safety Administration (NHTSA), 37,461 people were killed in motor vehicle traffic crashes in 2016, and 28 percent (10,497) of those fatalities were in crashes during which a driver had a blood alcohol concentration (BAC) over the legal limit.

Knoxville-based agency, the Tombras Group developed this year’s "Drive Sober or Get Pulled Over" campaign, its 13th year doing so, for the first time putting people directly into the immediate aftermath of a drunk driving crash scene. This is not something NHTSA has attempted before as the annual campaign has always focused on the moments prior to the drive or accident.

The campaign asks: Is today the day you get pulled over? Is it really no big deal to drive home one more time? This year’s campaign sets out to reinforce the idea that the risks are real and make the consequences abundantly clear, seen through a first person crash scene. Other spots, including one in Spanish, also drive home the point.

Credits

"Today’s the Day"

Agency: The Tombras Group

Art Director: Noah Williams

Copywriter: Daniel Elmslie

Producer: Christian Busch

Production Company: The Corner Shop

Director: Wilfrid Brimo

Editorial House: Work

Post Production: Method

Music and Sound Design: Q-Department

"No Big Deal" TV

Agency: The Tombras Group

Creative Directors: Nick Vagott and Brian Potter

Producer: Christian Busch

Production Company: The Corner Shop

Director: Wilfrid Brimo

Editorial House: Work

Post Production: Method

Music and Sound Design: Q-Department

"No Big Deal 360/VR"

Agency: The Tombras Group

Creative Directors: Nick Vagott and Brian Potter

Technical Director: Tim Wagner

Developer: Andre Hayter

Producer: Christian Busch

Production Company: The Corner Shop

Director: Wilfrid Brimo

Post Production: Deluxe VR and Method

Music and Sound Design: Q-Department

"The Meeting"

Agency: Culture ONE World

Creative Director: Duly Fernandez

Production: Shooters Films

Director: Gustavo Asensi

Editorial: Postworks

Editor: Victor Ridaura

Music: Sherri Chung

Sound Design: HDmedia

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