The Drum Awards Festival - Extended Deadline

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Client: The Sun
Date: Mar 2020
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The Sun is releasing a special edition on Sunday dedicated to International Women's Day - a first for a tabloid and a tradition new editor in chief Victoria Newton will make yearly.

It will be the first tabloid to produce a paper dedicated to International Women’s Day. The paper will focus on stories of women who have broken down boundaries and overcome bitter diversity.

The International Women’s Day campaign creative - 'Just A…' - was made by an all-women team. The Sun on Sunday will be dedicated to International Women’s Day on Sunday.

Led by newly appointed editor-in-chief of The Sun, Victoria Newton, the edition will focus on women’s issues, advice, and champion some of the UK’s most inspirational women, across news, features, Fabulous and its front page.

Throughout the paper, there will be interviews with athletes from The Women’s Sport Trust, who have broken down barriers, honest advice from celebrities who have overcome bitter adversities, and inspirational stories from some of Britain’s leading women.

It will also cover discussions that took place during an event held by The Sun for 130 London school girls. The group heard Claudia Winkleman, Davina McCall and Alex Scott talk honestly on how they faced hurdles along the road to success, and followed their own dreams.

The Sun has developed a campaign to support the special edition. Named ‘Just A…’ it highlights the often-forgotten facts about women featured in the paper, which demonstrate their achievements and accolades.


The Sun