The Drum Awards Festival - Extended Deadline

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Client: Deezer
Date: Nov 2019
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Music streaming provider Deezer and The Story Room have launched a new campaign designed to win over Hispanics to its listening platform through a shared love of music.

‘Together we make magic’ is a multi-platform campaign spanning the US, Mexico, Colombia and Argentina and will invite Latinos to pick up the beat from a simple twitch or tingle into a full-blown melody.

Deborah Jordan, marketing director, US/Latam of Deezer, said: “We don’t think about it often, but the magic happens every time we play a song that we love. It moves us… literally and our new campaign is about recognizing and celebrating these small moments that make our day.”

A total of six different videos have been created in both English and Spanish for the campaign, reflecting a surge in popularity for Latin music across Deezer with the category growing by 30% in the US.

Credits

The Story Room

Deezer