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KFC: KFC Zodiac by The Secret Little Agency

Client: KFC
Date: Feb 2021
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A new film by KFC retells those crucial, final moments of the zodiac race with a surprising twist: it’s not the rat, or the ox that wins it, but KFC’s new Goldspice chicken that lights up the sky in a golden bolt to past the finish line and into a bucket of mouthwatering KFC.

“We all grew up knowing the story of the zodiac race, so this new year, we thought it was time to change the ending and crown a new winner!” said Juliana Lim, senior director, marketing at KFC Singapore.

The film is narrated by a hungry, distracted father who is just raring to tuck into his bucket of KFC Goldspice, as his son listens on intently - an ode to the many familial interactions we’ll enjoy this Lunar New Year.


Agency: TSLA

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