DBS: DBS Chinese New Year 2020 by The Secret Little Agency

Client: DBS
Date: Jan 2020
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Sweetshop’s Simon Cracknell has directed DBS’s comic Chinese New Year sequel. The film stars the same hero we saw last year in the DBS Chinese New Year spot! He’s become a little wealthier than the last time we met him, and thanks to the DBS PayLah! app, can now bestow it upon others with a sense of regal air befitting a man of means.

The film takes the hero’s delusions of grandeur which rapidly spiral out of his control. We see his pleasurable expression as he bulk loads the gift cards, making generosity so easy. We hear the soft ‘Gong Xi’ and ‘Fa Cai’. He has a regal smile on his face as he continues scanning. We see that behind the friends, there’s a line of others, all waiting eagerly to take advantage of our hero’s newfound generosity. The film escalates in pace and jump cuts through our hero handing out gift cards, becoming less and less cool and instead more and more flustered frantic and fumbled.

Credits

Client: DBS

Agency: The Secret Little Agency

Production company: Sweetshop

Director: Simon Cracknell

Managing Director: Laura Geagea

Executive Producer: Penny Woo

DOP: Ricky Lim

Art Director: Anthony Chan

Offline Editor: Pattara Tatilipikara

Colourist: Mohd Zairi

Online Post Production: Bigfoot

Audio Post Production: Canang Studio

Sound Engineer: Lim Xin Rou

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