John Lewis, the American man repeatedly confused for the British retailer on Twitter, finally gets his own Christmas film
Virginia-based lecturer John Lewis secured the handle @JohnLewis in 2007
Every year he receives thousands of Tweets intended for the department store and his humorous responses have made him a cult hero
Twitter UK celebrate John’s story in Christmas campaign #NotARetailStore launched today, created by The Romans.
Each year the launch of the John Lewis Christmas advert officially starts the festive season in the UK and leads to hundreds of thousands of Tweets as the British public take to Twitter to share their reaction.