Agency: The Romans
Client: Twitter
Date: Nov 2018
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John Lewis, the American man repeatedly confused for the British retailer on Twitter, finally gets his own Christmas film

Virginia-based lecturer John Lewis secured the handle @JohnLewis in 2007

Every year he receives thousands of Tweets intended for the department store and his humorous responses have made him a cult hero

Twitter UK celebrate John’s story in Christmas campaign #NotARetailStore launched today, created by The Romans.

Each year the launch of the John Lewis Christmas advert officially starts the festive season in the UK and leads to hundreds of thousands of Tweets as the British public take to Twitter to share their reaction.