DISH: The Unheard by The Richards Group

Client: DISH
Date: Jul 2018
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Dish has released two spots created by its new agency of record, The Richards Group, that highlight the TV provider’s college and NFL football offerings.

The first, 'Road Trip,' emphasizes that Dish offers the most college football with access to every major D1 football game. The second, 'Extra,' highlights Dish’s current NFL RedZone promotion so customers get extra action at no extra cost.

The spots are the latest additions to Dish’s 'Spokeslistener' campaign that launched in February 2017 as part of the company’s 'Tuned In To You' promise. Now under the direction of The Richards Group, which signed on as Dish’s agency of record last March, the spots take a new creative approach – 'The Unheard.'

While the campaign continues to highlight the common frustrations experienced by TV customers and the solutions offered by Dish, The Unheard creative features a Spokeslistener who’s uniquely in tune with identifying those who have felt unheard by their past TV providers. He speaks less, and he listens more. Customers become the true stars of the spots, as they share quirky, personal stories about their problem-solving interactions with the “Dish listening guy.”


Client: DISH

Agency: The Richards Group

Principal: Stan Richards

Brand Creative/CD-Writer: Bill Milkereit

Brand Creative/CD-Art Director: Todd Tucker

Broadcast Producer: Bridget Fontenot

Brand Management: David Hall

Brand Management: Annie Mathys

Production Co: Moxie Pictures

Executive Producer: Karol Zeno

Director: Martin Granger

Line Producer: Heidi Soltesz

Production Manager: Jane Van Dyke

Editorial: charlieuniformtango (CUT)

Executive Producer: Mary Alice Butler

Editors: Deedle LaCour (“Extra”) and James Rayburn (“Road Trip”)

Audio Engineer: Russell Smith

Online Editor: Joey Waldrip

Graphics/Motion: Gray Wilcox

Color: Filmworkers (Dallas)

Producer: Kimberly Estrada

Colorist: Matt McClain

Media Agency: Horizon Media, Inc.

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