Dish has released two spots created by its new agency of record, The Richards Group, that highlight the TV provider’s college and NFL football offerings.
The first, 'Road Trip,' emphasizes that Dish offers the most college football with access to every major D1 football game. The second, 'Extra,' highlights Dish’s current NFL RedZone promotion so customers get extra action at no extra cost.
The spots are the latest additions to Dish’s 'Spokeslistener' campaign that launched in February 2017 as part of the company’s 'Tuned In To You' promise. Now under the direction of The Richards Group, which signed on as Dish’s agency of record last March, the spots take a new creative approach – 'The Unheard.'
While the campaign continues to highlight the common frustrations experienced by TV customers and the solutions offered by Dish, The Unheard creative features a Spokeslistener who’s uniquely in tune with identifying those who have felt unheard by their past TV providers. He speaks less, and he listens more. Customers become the true stars of the spots, as they share quirky, personal stories about their problem-solving interactions with the “Dish listening guy.”
Agency: The Richards Group
Principal: Stan Richards
Brand Creative/CD-Writer: Bill Milkereit
Brand Creative/CD-Art Director: Todd Tucker
Broadcast Producer: Bridget Fontenot
Brand Management: David Hall
Brand Management: Annie Mathys
Production Co: Moxie Pictures
Executive Producer: Karol Zeno
Director: Martin Granger
Line Producer: Heidi Soltesz
Production Manager: Jane Van Dyke
Editorial: charlieuniformtango (CUT)
Executive Producer: Mary Alice Butler
Editors: Deedle LaCour (“Extra”) and James Rayburn (“Road Trip”)
Audio Engineer: Russell Smith
Online Editor: Joey Waldrip
Graphics/Motion: Gray Wilcox
Color: Filmworkers (Dallas)
Producer: Kimberly Estrada
Colorist: Matt McClain
Media Agency: Horizon Media, Inc.