Ginsters: From the Home of Great Pasties by The Red Brick Road
- Location:
Ginsters, the UK’s favourite pasty maker, is treating the nation to sea air and a taste of the Cornish lifestyle in a brand-new £1million+ TV ad campaign – the first in over five years.
Featuring a vegetable farmer as he delivers potatoes sourced from Cornwall and goes from field to bakery to surf, the prime-time, 30-second ad champions the quality of Ginsters’ ingredients while capturing the ruggedness of Cornwall and the deliciousness of Ginsters’ products. It was inspired by Ginsters’ heritage and stars the hero of the Ginsters range, the Cornish Pasty.
A shorter, 10-second edition of the ad also features the much-loved Ginsters Vegan Moroccan Vegetable Pasty and Ginsters Frozen Cornish Pasties.
Credits
Creative Agency: Red Brick Road
Creative team: Brian Turner & Richard Megson
Planner: Lisa Gulley
Account Management: Kevin Smith (Business Director) and Caroline Hickey (Snr Account Manager)
Producer: Jody Allison @ Heads Up Productions
Client: Ginsters
Kieran Hemsworth (Managing Director)
Mike Smith (Marketing Director)
Kate Brown (Senior Brand Manager)
Production and Director
Production Company: Snapper Films
Director: Joanna Bailey
Producer: BROCK VAN DEN BOGAERDE
Post: Black Kite
Music Composition: Native Music Supervision
Media agency: John Ayling and Associates
