Client: Ginsters
Date: Oct 2020
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Ginsters, the UK’s favourite pasty maker, is treating the nation to sea air and a taste of the Cornish lifestyle in a brand-new £1million+ TV ad campaign – the first in over five years.

Featuring a vegetable farmer as he delivers potatoes sourced from Cornwall and goes from field to bakery to surf, the prime-time, 30-second ad champions the quality of Ginsters’ ingredients while capturing the ruggedness of Cornwall and the deliciousness of Ginsters’ products. It was inspired by Ginsters’ heritage and stars the hero of the Ginsters range, the Cornish Pasty.

A shorter, 10-second edition of the ad also features the much-loved Ginsters Vegan Moroccan Vegetable Pasty and Ginsters Frozen Cornish Pasties.


Creative Agency: Red Brick Road

Creative team: Brian Turner & Richard Megson

Planner: Lisa Gulley

Account Management: Kevin Smith (Business Director) and Caroline Hickey (Snr Account Manager)

Producer: Jody Allison @ Heads Up Productions

Client: Ginsters

Kieran Hemsworth (Managing Director)

Mike Smith (Marketing Director)

Kate Brown (Senior Brand Manager)

Production and Director

Production Company: Snapper Films

Director: Joanna Bailey


Post: Black Kite

Music Composition: Native Music Supervision

Media agency: John Ayling and Associates