New Balance: We Got Now by The Rec League

New Balance is in the midst of relaunching its basketball category with a new lead athlete, Kawhi Leonard.

The Rec League, out of LA, helped create the campaign, bringing to life the hero film just in time for All-Star weekend. In it, Leonard stands against a backdrop as words and images about him not needing your attention, about not needing the cameras or selfies or hot takes. His game speaks for itself.