No7: We See You by The Pharm
56% of the UK with non-white skin tones do not feel represented by the skincare industry, while in the US, 63% of women of color feel there aren't enough effective skincare products for them.
Determined to ensure more women are represented, No7 has showcased 'We See You' created by The Pharm. Building on its global platform Unstoppable Together, the campaign is a call for change to the wider beauty industry to become more inclusive of all skin.
Highlighting the need to ensure skincare solutions are inclusive, the film shows a diverse group of real women with different skin types and concerns. Inspired by true-life scenarios, the vignettes star real women that use No7.
“We understand the different skin health concerns that our diverse audiences have. And I hope this new campaign will show our consumers that we are seeing them. It is only the beginning for No7, as we work to make the beauty and skincare industry more inclusive,” said Atilla Cansun, chief marketing officer, No7 Beauty Company at Walgreens Boots Alliance.
No7 has also announced that it has increased the diversity of its consumer panel by 121% and educated its 1,600 Beauty Advisors with a CIBTAC accredited ‘Uniqueness of Skin’ module as part of its industry-leading training programme, Skin School.
Client: No7 Beauty Company
Agency: The Pharm @ WPP
Creative Director: Russell Weaver
Creatives: Maisie Willis, Antonio Gizzonio
Team lead: Amanda Farmer
Account Manager: Lily Turner
Strategy Director: Kyle Boots
Project Director: Sarah Ioannou
Project Manager: Laura Bennet
Producer: Sally Miller
Assistant producer: Ancika Mester
Production Company: Black dog Films
Director: Leonn Ward
Director of Photography: Harry Wheeler
Producer: Holly Wolfers
Editing house: Trim editing / Hogarth Sea Containers
Editor: Laura Cairney-Keize / Michael Owusu
Post production company: Hogarth Sea Containers
Producer: Jack Simpson
Colourist: Ben Rogers
Audio engineer: Russell Bradley
Music company: Dolce Music Ltd