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No7: We See You by The Pharm

Agency: The Pharm
Date: Aug 2021
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56% of the UK with non-white skin tones do not feel represented by the skincare industry, while in the US, 63% of women of color feel there aren't enough effective skincare products for them.

Determined to ensure more women are represented, No7 has showcased 'We See You' created by The Pharm. Building on its global platform Unstoppable Together, the campaign is a call for change to the wider beauty industry to become more inclusive of all skin.

Highlighting the need to ensure skincare solutions are inclusive, the film shows a diverse group of real women with different skin types and concerns. Inspired by true-life scenarios, the vignettes star real women that use No7.

“We understand the different skin health concerns that our diverse audiences have. And I hope this new campaign will show our consumers that we are seeing them. It is only the beginning for No7, as we work to make the beauty and skincare industry more inclusive,” said Atilla Cansun, chief marketing officer, No7 Beauty Company at Walgreens Boots Alliance.

No7 has also announced that it has increased the diversity of its consumer panel by 121% and educated its 1,600 Beauty Advisors with a CIBTAC accredited ‘Uniqueness of Skin’ module as part of its industry-leading training programme, Skin School.

Credits

Client: No7 Beauty Company

Agency: The Pharm @ WPP

Creative Director: Russell Weaver

Creatives: Maisie Willis, Antonio Gizzonio

Team lead: Amanda Farmer

Account Manager: Lily Turner

Strategy Director: Kyle Boots

Project Director: Sarah Ioannou

Project Manager: Laura Bennet

Producer: Sally Miller

Assistant producer: Ancika Mester

Production Company: Black dog Films

Director: Leonn Ward

Director of Photography: Harry Wheeler

Producer: Holly Wolfers

Editing house: Trim editing / Hogarth Sea Containers

Editor: Laura Cairney-Keize / Michael Owusu

Post production company: Hogarth Sea Containers

Producer: Jack Simpson

Colourist: Ben Rogers

Audio engineer: Russell Bradley

Music company: Dolce Music Ltd

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