Avon Cosmetics: advert-top-1 by The & Partnership
- Location:
The #FinishStrong campaign marks AllTogetherNow’s first beauty launch for Avon, after the agency picked up the global corporate digital business for the beauty giant earlier this year.
The creative, led by Creative Director Sam Willard, explores new territories for the Avon brand with scenes of fun and mischievousness – aiming to grab the attention of mark’s 18-30 year-old target audience. From an early morning food fight in a London café, to late night trolley-racing in a rooftop car park – the two ads aim to challenge the norms of beauty advertising.
The driving message of the campaign is that the product is designed to last “wherever the night takes you” – making it perfect for day-to-night-time use.
Credits
Credits:
Brand: Avon
Clients:
Emma Carvell, Senior Associate Planner
Emily Lewis, Social Marketing Lead
Creative Agency: AllTogetherNow
Managing Director: Steve Parker
CD: Sam Willard
Creatives: Hayley Hammond, Jane Reader, Jo Griffin, Fran Liu
Designers: Sean McCarthy, Stuart Foy
Head of Planning: Mike Phillips
Planner: Isabel Day
Head of Art Buying: Emma Modler
Senior Producer: Ben Murray
Client Services Director: Jason Andrews
Account Director: Jessica Bailey
Account Exec: Nikita Spice
Media Agency: M/Six
Business Director: Tom Sutton
Account Manager: Sam Parker
Production Company: Alumina
Producers: Miles Wilkes & Rhys Evans
Directors: Courtney Phillips, Oliver Briginshaw & Olly Ginelli
Director of Photography: Dan Stafford-Clark & Phil Thomas
Head of Post:
Photographer: Julia Kennedy
Editing: tenthree
Editor: Amanda Jenkins
Post House: Raised by Wolves
Grader: Vic Parker
Audio: Scramble
Music: The Elements Music
Composer: Andy Carroll
