The Drum Awards for Marketing - Extended Entry Deadline

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Agency: The Onion
Date: May 2017
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Kind Snacks is asking fans to vote for its next limited-edition flavor via a contest called 'Raise the Bar.' Voters will have the option to choose from four new potential flavors: Sangria, Sesame Seaweed Wasabi, Pistachio Cardamom Fig and Sweet Pretzel Crunch. To promote the contest, Kind Snacks teamed up with The Onion to create a faux PSA for Restless Palate Syndrome, which the brand describes as "the fear of missing out for your taste buds and a constant need to satisfy oneself with new, exciting flavors." The PSA, which was produced and distributed by The Onion, will run on digital and social.