The North Face: Earth Day Should Be a National Holiday
The North Face is activating 'Explore Mode' in major cities leading up to Earth Day. Throughout the week, The North Face partnered with musicians, artists and culinary influencers to host a series of one-of-a-kind experiences that encourage people disconnect digitally and engage with their surroundings.
The week culminated with The North Face and 15 organizations around the world partnering to launch a global Change.org petition to make Earth Day an officially recognized holiday. The North Face will also shut down 113 stores in the US and Canada, as well as its global headquarters on Earth Day to provide opportunity for employees to disconnect and explore.
The North Face partnered with influencers including singer and songwriter Ella Mai, chef Angela Dimayuga and model and activist Gabrielle Richardson to host bespoke events in New York City that will reflect the brand’s spirit and the mindset of exploration in music, food and art, along with encouraging exploration in the outdoors. These experiences were only accessible to those who put down their phones and digital devices to be present in the moment.
Explore Mode experiences are rooted in inspiring and enabling people everywhere to unplug from their digital lives and connect in real life to the one another and the world around them.
The brand will also activate Explore Mode in other major cities globally including London, Manchester, Munich and Paris.
Before closing stores, The North Face will also switch its retail locations into Explore Mode where customers can find all the resources they need to spend Earth Day off the grid, exploring the outdoors. Customers who choose to take part in The North Face exploration activities will be rewarded with an exploration kit that includes analog gear to stay present and capture memories without the need for digital devices.
The North Face is committed to social good through programs like the Explore Fund, as well as conservation efforts since its founding in 1966. To sign the petition visit Thenorthface.com.