The New York Times: The Truth is Essential

Date: May 2020

The New York Times has announced its largest quarter for subscriptions ever. Readers are turning to The New York Times—in historic numbers—to understand the coronavirus pandemic and what it means for their daily lives.

It had around 240 million global uniques in March based on internal data, by far the highest number ever.

To highlight the important work of bringing facts to light and the difficulty in doing so in this moment, The Times is introducing a new advertising campaign, “The Truth is Essential.”