The New York Times: The Daily out of home

‘The Daily’, the flagship audio show for the New York Times, is getting its first promotional campaign as the show continues to grow. The campaign will feature out of home (OOH) and broadcast ads.

The OOH campaign will roll out July 15, and will span three US cities. In Los Angeles, the campaign will feature highway billboards and a wallscape domination. In Portland, Oregon, a light rail wraparound will be highlighted, and Chicago will see a complete takeover of the Ogilvie Transportation Center.

‘The Daily’ has five million monthly unique listeners and now airs on more than 30 radio stations across the country, including five of the top 10 public radio stations nationwide, distributed by American Public Media. The show became the most-downloaded new show in 2017 on Apple Podcasts.

In the coming weeks, 15- and 30-second spots featuring the voice of ‘The Daily’ host Michael Barbaro will come to television, Hulu and YouTube, as well as terrestrial and streaming radio, including Spotify and Acast. The campaign will run through the first week of September.