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The New York Times: NYT Cooking by Gretel

Agency: Gretel
Date: Jan 2021
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The latest campaign from The New York Times highlights how NYT Cooking inspires home cooks to make delicious meals every day.

In 2020, life changed for nearly everyone, creating everyday challenges that The Times helped readers work through. NYT Cooking helped readers find joy in preparing food, in trying new recipes and in conquering (and delighting in) the challenge of cooking with what’s in your pantry.

With this in mind, the campaign inspires home cooks of every level to make delicious meals every day.