Parmalat: Court of Yoghurt by The Monkeys

Vaalia yoghurt has unveiled its first spot under the new brand positioning ‘Full Of Feelgoodness’ with the aim to highlight that it is both tasty and healthy.

The ad, created by Sydney agency The Monkeys, portrays a tense courtroom scene. A grandstanding lawyer extols the virtues of Vaalia, and attempts to prove that it can include both 'goodness' and 'tastiness', to the astonishment of the collected jurors and legal officials.