Parmalat: Court of Yoghurt by The Monkeys

Client: Parmalat
Date: Oct 2018
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Vaalia yoghurt has unveiled its first spot under the new brand positioning ‘Full Of Feelgoodness’ with the aim to highlight that it is both tasty and healthy.

The ad, created by Sydney agency The Monkeys, portrays a tense courtroom scene. A grandstanding lawyer extols the virtues of Vaalia, and attempts to prove that it can include both 'goodness' and 'tastiness', to the astonishment of the collected jurors and legal officials.

Credits

Client: Parmalat

Creative Agency: The Monkeys, Sydney

Chief Creative Officer & Co-Founder: Scott Nowell

Executive Creative Director: Vince Lagana

Creative Director: Barbara Humphries

Senior Copywriter: Tim Pashen

Senior Art Director: Scott Zuliani

Business Strategy Director: Kit Lansdell

Group Content Director: Ciaran Miller-Stubbs, Kelly Spence

Content Director: Shannon Duhig

Senior Content Manager: Demi Nielsen

Head of Production: Thea Carone

Producer: Sally Lankshear

Production Company: Photoplay

Director: Gary John

Executive Producer: Oliver Lawrance

Producer: Bonnie Fay

Post Production: The Editors

Sound House: Song Zu