Parmalat: Court of Yoghurt by The Monkeys
- Location: Australia
Vaalia yoghurt has unveiled its first spot under the new brand positioning ‘Full Of Feelgoodness’ with the aim to highlight that it is both tasty and healthy.
The ad, created by Sydney agency The Monkeys, portrays a tense courtroom scene. A grandstanding lawyer extols the virtues of Vaalia, and attempts to prove that it can include both 'goodness' and 'tastiness', to the astonishment of the collected jurors and legal officials.
Credits
Client: Parmalat
Creative Agency: The Monkeys, Sydney
Chief Creative Officer & Co-Founder: Scott Nowell
Executive Creative Director: Vince Lagana
Creative Director: Barbara Humphries
Senior Copywriter: Tim Pashen
Senior Art Director: Scott Zuliani
Business Strategy Director: Kit Lansdell
Group Content Director: Ciaran Miller-Stubbs, Kelly Spence
Content Director: Shannon Duhig
Senior Content Manager: Demi Nielsen
Head of Production: Thea Carone
Producer: Sally Lankshear
Production Company: Photoplay
Director: Gary John
Executive Producer: Oliver Lawrance
Producer: Bonnie Fay
Post Production: The Editors
Sound House: Song Zu
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