Meat & Livestock Australia: The Greatest Meat on Earth by The Monkeys
- Location:
Brian the Butcher is on song in a Gilbert & Sullivan-inspired campaign from Meat and Livestock Australia (MLA).
The campaign, which promotes Australian beef, is set in a butcher’s shop and sees Brian break into a singing tribute to “The Greatest Meat on Earth”.
The national campaign, which incorporates TV, print, digital, social, radio, pr, content and retail activity, aims to tap into consumers growing interest in food origins.
Credits
Client: Meat & Livestock Australia
Brand: Beef
Chief Marketing & Communications Officer: Lisa Sharp Domestic Market Manager: Graeme Yardy
Senior Brand Manager: Samantha Warfield Smith Brand Manager: Jasmin Koch
Creative Agency: The Monkeys
Co-founder & Group Chief Creative Officer: Scott Nowell Managing Director: Matthew Michael
Head of Planning: Michael Hogg
Executive Creative Director: Vince Lagana
Creative Director: Scott Dettrick
Creatives: Grant Rutherford, Hugh Gurney & Joe Sibley Senior Producer: Christina Wilmot
Producer: Sally Lankshear
Content Director: Ola Moszumanska
Senior Content Manager: Bec Barnier
Production Company: The Sweetshop Director: Nick Kelly
Executive Producer: Loren Bradley Producer: Nikolas Aulich
DOP: John Toon
Editor: Bernard Garry Grade: Andrew Clarkson Post Production: The Editors
Music: SongZu
Media agency: UM
Senior Client Director: Tim Rogers Connection Strategist: Charlotte Berry Connections Design Director: Jonny Day Senior Partnerships Manager: Jenny Lam Partnerships Manager: Anna Cox Partnerships Trader: Yasmin Sherif
PR agency: One Green Bean Social agency: One Green Bean
