Meat & Livestock Australia (MLA): Share The Lamb by The Monkeys

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Meat & Livestock Australia (MLA) has proposed a trans-tasman unity between Australia and New Zealand and the creation of ‘New Australia-land’ to help both nations prosper.

The move is part of the brand’s latest Lamb campaign, which aims to demonstrate that lamb is a dish that brings people together.

This year’s campaign takes a light-hearted approach to Australia’s rivalry with New Zealand and attempts to “extend the rosemary spring” to bring the two nations together.


MLA - Chief Marketing Officer - Lisa Sharp

MLA - Domestic Market Manager - Graeme Yardy MLA - Brand Manager - Anna Sharp

Creative Agency - The Monkeys

Co-founder & Group Chief Creative Officer - Scott Nowell Executive Creative Director - Vince Lagana

Creative Director - Scott Dettrick

Senior Art Director - Scott Zuliani

Senior Copywriter - Tim Pashen

Copywriter – Pierce Thomson

Head of Planning - Michael Hogg

Connections Strategist - David Toussaint

Head of Production - Thea Carone

Senior Producer - Kaija Wall

Producer – Sally Lankshear

Group Content Director - Ciaran Miller-Stubbs

Content Director - Anna Willis

Senior Content Manager - Victoria Zourkas

Content Manager - Will Davies

Production Company - Scoundrel Director - Tim Bullock

Executive Producer - Adrian Shapiro Producer - Kate Gooden

DOP - Daniel Ardilley

Post Production

Editor - Adam Wills

Post Productions/VFX - Blockhead Audio Production - Song Zu Colourist - BE Colour

Media Agency - UM

Senior Client Director - Tim Rogers

Senior Partnerships Manager - Jenny Lam Partnerships Manager - Anna Cox Connections Designer Director - Jonny Day Senior Connections Designer - Alice Davidson Partnerships Trader - Yasmin Sherif

PR Agency – One Green Bean