Meat & Livestock Australia (MLA): advert-body-3 by The Monkeys
- Location:
Meat & Livestock Australia (MLA) has proposed a trans-tasman unity between Australia and New Zealand and the creation of ‘New Australia-land’ to help both nations prosper.
The move is part of the brand’s latest Lamb campaign, which aims to demonstrate that lamb is a dish that brings people together.
This year’s campaign takes a light-hearted approach to Australia’s rivalry with New Zealand and attempts to “extend the rosemary spring” to bring the two nations together.
Credits
MLA - Chief Marketing Officer - Lisa Sharp
MLA - Domestic Market Manager - Graeme Yardy MLA - Brand Manager - Anna Sharp
Creative Agency - The Monkeys
Co-founder & Group Chief Creative Officer - Scott Nowell Executive Creative Director - Vince Lagana
Creative Director - Scott Dettrick
Senior Art Director - Scott Zuliani
Senior Copywriter - Tim Pashen
Copywriter – Pierce Thomson
Head of Planning - Michael Hogg
Connections Strategist - David Toussaint
Head of Production - Thea Carone
Senior Producer - Kaija Wall
Producer – Sally Lankshear
Group Content Director - Ciaran Miller-Stubbs
Content Director - Anna Willis
Senior Content Manager - Victoria Zourkas
Content Manager - Will Davies
Production Company - Scoundrel Director - Tim Bullock
Executive Producer - Adrian Shapiro Producer - Kate Gooden
DOP - Daniel Ardilley
Post Production
Editor - Adam Wills
Post Productions/VFX - Blockhead Audio Production - Song Zu Colourist - BE Colour
Media Agency - UM
Senior Client Director - Tim Rogers
Senior Partnerships Manager - Jenny Lam Partnerships Manager - Anna Cox Connections Designer Director - Jonny Day Senior Connections Designer - Alice Davidson Partnerships Trader - Yasmin Sherif
PR Agency – One Green Bean
