The Drum Awards Festival - Extended Deadline

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Meat and Livestock Australia (MLA) have brought together gods, goddesses and prophets from different faiths and beliefs to promote Lamb in a new campaign.

The campaign features Jesus, Ganesha, Buddha, Aphrodite, Moses, and even L. Ron Hubbard, coming together to share a BBQ lamb meal, positioning lamb as the meat more people can eat.

The integrated campaign includes TV, OOH, digital and social media as well as pr, media partnerships, content marketing and events.