Holden Australia: advert-body-2 by The Monkeys
- Location:
Holden is celebrating women who refuse to accept society’s unrealistic expectations of them with a new brand campaign ‘Nothing To Prove? Prove It’.
The campaign positions the new Holden Equinox SUV as the car for women who are unapologetic about how they choose to live their lives.
The campaign was created by The Monkeys and directed by Chris Balmond at Otto Empire. It will run across TV, print, digital, OOH and social media.
Credits
Client: Holden
General Manager Marketing Communications & Digital: Natalie Davey
Senior Manager Brand Communications: Brooke Jamison
Brand Manager: Bridget McMillan
Brand Executive: Lucy Matthews
Agency: The Monkeys
Co-founder & Group CCO: Justin Drape
Creative Director: Ben Sampson
Cofounder & Group CEO: Mark Green
Managing Director: Matt Michael
Art Director: V.Wassim Kanaan
Copywriter: Steve May
Group Content Director: Sam McConnell
Content Director: Veronique Proulx
Content Executive: Tasha Strachan
Digital Planner: Tim Smith
Innovations Director: Jay Morgan
Senior Producer: Penny Brown
Production House: OTTO Empire
Director: Chris Balmond
Executive Producer: Jo de Fina
Producer: Cathy Rechichi
DOP: Daniel Ardilley
Post Production: The Editors
Editor: Ryan Boucher & Jesscia Mustascio
Producer: Tivoli Conway
Executive Producer: Nicoletta Rousianos
Colourist: Andy Clarkson
VFX Artist: Hugh Seville
