BCFing Song by The Monkeys

Date: Sep 2019
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
4 votes

BCF has unveiled its latest BCFing campaign, showing how things can go wrong in the outdoors without the right gear and expertise.

Created by The Monkeys, part of Accenture Interactive, the campaign evolves the familiar “BCFing” song to tell the story of one family’s disastrous camping holiday. On the trip they encounter ferocious possums, poisonous berries, and marshmallow mishaps, before deciding to visit the experts at BCF for some help.

Credits

General Manager Marketing – BCF: Ben McConnell

Studio Manager – BCF: Bridget Buckley

Creative Lead & Graphic Designer – BCF: Andrea Lukacz

Agency: The Monkeys, part of Accenture Interactive

CEO, Melbourne: Paul McMillan

CCO: Ant Keogh

Head of Planning: Mike Derepas

Copywriter: Hugh Gurney

Art Director: Joe Sibley

Head of Production: Romanca Jasinski

Producer: Jacqui Walker & Katie Wellbelove

Group Content Director: Jaimee Kerr

Content Director: Jantine Wigboldus

Account Executive Ella Papilion

Production Company: Finch

Director: The Bobbsey Twins

Executive Producer: Loren Bradley & Corey Esse

Producer: Cath Anderson

D.O.P: John Toon

Post production: Arc Edit

Editor: Peter Sciberras

VFX Artist: Eugene Richards

VFX Supervisor: Richard Lambert

Colourist: Martin Greer

Music: Electric Dreams

Sound Design: Squeak E Clean

Photography: Jesse Smith

Overall Rating
0/5Vote
Overall Rating
0/5Vote
Overall Rating
2/5Vote

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.