Agency: The Mill
Client: EA Sports
Date: Jul 2020
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
1 votes

EA Sports has launched an new adrenaline fueled brand film in collaboration with The Mill that explores the powerful feelings evoked by football — from the emotional charge of 60,000 fans singing your name, to those heart-pounding seconds at the penalty spot.

Creatively developed in partnership with EA Sports and produced entirely under Covid-19 restrictions, the film draws on a broad spectrum of archive and purpose-built media, from gameplay cutaways and intimate fan footage to bespoke CGI and design elements. These contrasting components are blended together in a bold film designed to bring fans into the world of EA Sports.

Credits

Client: EA SPORTS

Sr Director, Creative: Paul Marr

Creative Director: Josh Kline

Associate Creative Director: Alex Elms

Sr Director, Strategy: David James Jackson

Creative Production Lead: Andy Gillooley

Sr Producer: Troy Smith

Sr Group Producer: Anthony Doyle

EA Cinematics and Capture Team

Cinematic Creative Director - Colin Matisz

Sr Media Producer - Claes Dietmann

Director of Global Cinematics - Mattias Lindahl

Tech Artist - Brad Perry

Cinematic Artist - Cody Kennedy

Cinematic Artist - Felix Stemmer

Tech Artist - Jonas Gammelholm

Animator - Julian Baquero Escobar

Lead Animator - Lisa Wang

Cinematic Artist - Louis Thomann

Technical Cinematic Artist - Marc Schmitz

Lead Lighter - Rob Starr

Cinematic & Capture Artist - Roland Athouris III

Lighter - Scotty Shen

Animator - Skye White

Lead Cinematic Technical Designer - Travis Nabe

Game Capture Manager - Sam Goncalves

Game Capture Specialist - Bernardo Falcao

Creative Development: The Mill

Creative Director: Tom Dibb

Senior Producer: Nicole Duncan

Assistant Producer: Teddie Hanifan

Business Lead: Rachel Stones

Production: The Mill

Director: Carl Addy

Head of Content / Executive Producer: Josh Davies

Line Producer: Elizabeth Wafer

Directors Assistant: Alfie Johnson

Editorial: Johnny Rayner

VFX Production: The Mill

Senior Producer: Nicole Duncan

Production Coordinator: Teddie Hanifan

VFX Creative: The Mill

2D Lead Artist: Carl Norton & Joseph Tang

3D Lead Artist: David Hempstead

2D Artist: Ben Turner, Aravind Mani, Ed Poulson, Laique Quraishi, Maheshwaran Chandrasekaran, Matt McDougal, Nehal Desai, Rahul Bhardwaj, Rahul Roy, Samarendra Lenka, Srilakshmi Narasimha Kondepi

3D Artist: Oliver Hallas, Patrick Keogh, Tony Atherton, Kieran Ashley Russell, Gabriel Burokas

Finish Artist: James Pratt

Matte Painting: Can Y. Sanalan

Design: Henry Foreman, Ewan Davidson, James Dawe, Paul Bloomfield, Sam Singleton

Colourist: Thomas Mangham

Colour Assist: Rory Leighton, Megan Lee, Daniel Levy