The Melbourne Writers Festival: The Art of Words by TBWA\Melbourne

The Melbourne Writers Festival has used artificial intelligence (AI) to bring the words of classic novels such as Dracula and 1984 to life in a unique way.

‘The Art of Words’ sees the writings of literary greats Mary Shelley, Herman Melville, HG Wells, Bram Stoker and George Orwell inserted into AI Mid Journey – an AI bot. The results are imaginative posters that depict scenes from each book in a modern format.

The campaign will be further amplified with out-of-home (OOH) and digital activations. Illustrated ebooks featuring AI interpretations will also be released this year.