Meatless Farm: Make a Difference Without Tasting the Difference

In its first-ever US ad campaign, Meatless Farm is asking consumers to eat less meat.

With heightened attention on meat’s impact on human and environmental health and fifty-six percent (56%) of Americans ages 18 – 65 interested in reducing meat intake by one meal a week, the plant-based food company has set out to make it easier for people to reduce their meat consumption.

A mixture of traditional print and dynamic digital billboards are located in areas with a dense Whole Foods presence, beginning in the NYC area and later expanding into cities with high concentrations of the 450+ Whole Foods locations that carry Meatless Farm’s products. The billboards share the message that consumers are 'making a difference without tasting the difference’ when enjoying Meatless Farm’s plant-based meat alternatives.