Client: Timberland
Date: Aug 2019
Your Vote
Overall Rating
Opps, please vote again
2 votes

By 2028, more than three million skilled trade jobs will go unfilled, according to Deloitte and The Manufacturing Institute — the social impact arm of the National Association of Manufacturers. Timberland Pro wants to help close the skills gap by championing the trades and providing support for the next generation of skilled workers through two new spots as part of the campaign with The Martin Agency, along with new partnerships.

The first spot, ‘Rebuild,’ filmed at Paramount Ranch in California – an area hard hit by the Woolsey Fire in November 2018 – features a construction worker rebuilding a home in the fire-ravaged town, set to the voices of newscasters reporting on the widespread damage. It ends with text stating “Builders are even more important when they become rebuilders.”

The multiple skills necessary to be a farmer are demonstrated in the second spot, ‘Many Hats.' In the spot, a farmer is shown doing chores, but also being a welder, an IT tech, a data analyst, a vet and a power lifter.

The campaign is one piece of the brand’s larger 20th anniversary efforts that are designed to gauge the well-being of communities around the country.


Timberland Pro

Cassie Hepner – Director, Global Marketing

Rebecca Conway – Senior Marketing Manager

Ryan Murphy – Brand Marketing Manger

The Martin Agency

Jerry Hoak– Executive Creative Director / Managing Director

Jonathan Richman – Creative Director / CW

Alexander Zamiar – Creative Director / AD

Tasha Dean – SVP – Head of Integrated Production

Pamela Mahan – VP – Executive Producer

Alex Scheer-Payne – Senior Producer

Shelby Pope – Junior Producer

Sydney Norton – SVP – Group Account Director

Ralph Lee – Account Supervisor

Hank Thornhill – Senior Strategist

Lindsay Marshall – Project Manager

Kelly Clow – Financial Affairs Manager

Alice Isner – Associate Director of Business Affairs

Slash Dynamic

Stian Smestad – Director

Tanya Cohen – Executive Producer

Pia-Louise Lauritsen – Producer


James Dierx – Editor

Caitlin Grady – Executive Producer

Ryan Smith – Producer

Carbon VFX

Phil Lintern – Executive Producer

Joe Nash – Producer