Timberland: Always Do. Never Done by The Martin Agency
- Location:
By 2028, more than three million skilled trade jobs will go unfilled, according to Deloitte and The Manufacturing Institute — the social impact arm of the National Association of Manufacturers. Timberland Pro wants to help close the skills gap by championing the trades and providing support for the next generation of skilled workers through two new spots as part of the campaign with The Martin Agency, along with new partnerships.
The first spot, ‘Rebuild,’ filmed at Paramount Ranch in California – an area hard hit by the Woolsey Fire in November 2018 – features a construction worker rebuilding a home in the fire-ravaged town, set to the voices of newscasters reporting on the widespread damage. It ends with text stating “Builders are even more important when they become rebuilders.”
The multiple skills necessary to be a farmer are demonstrated in the second spot, ‘Many Hats.' In the spot, a farmer is shown doing chores, but also being a welder, an IT tech, a data analyst, a vet and a power lifter.
The campaign is one piece of the brand’s larger 20th anniversary efforts that are designed to gauge the well-being of communities around the country.
Credits
Timberland Pro
Cassie Hepner – Director, Global Marketing
Rebecca Conway – Senior Marketing Manager
Ryan Murphy – Brand Marketing Manger
The Martin Agency
Jerry Hoak– Executive Creative Director / Managing Director
Jonathan Richman – Creative Director / CW
Alexander Zamiar – Creative Director / AD
Tasha Dean – SVP – Head of Integrated Production
Pamela Mahan – VP – Executive Producer
Alex Scheer-Payne – Senior Producer
Shelby Pope – Junior Producer
Sydney Norton – SVP – Group Account Director
Ralph Lee – Account Supervisor
Hank Thornhill – Senior Strategist
Lindsay Marshall – Project Manager
Kelly Clow – Financial Affairs Manager
Alice Isner – Associate Director of Business Affairs
Slash Dynamic
Stian Smestad – Director
Tanya Cohen – Executive Producer
Pia-Louise Lauritsen – Producer
Whitehouse
James Dierx – Editor
Caitlin Grady – Executive Producer
Ryan Smith – Producer
Carbon VFX
Phil Lintern – Executive Producer
Joe Nash – Producer
