Sling TV: advert-body-2 by The Martin Agency
- Location:
Dr Ruth Westheimer is getting a reboot, in a new campaign for Sling TV.
The streaming service has launched a new campaign from the Martin Agency, ‘Slinging with Dr Ruth,’ featuring the famed 90-year-old ‘sexpert’, who came to fame in the 80s with her radio and television sex chat shows.
Sling TV’s first ‘We Are Slingers’ campaign, which launched in March, started the term ‘Slinger’ as an obvious play on the swingers sex term, along with the promotion of cutting the cord on traditional cable while still enjoying live TV.
Now with a focus on the revolutionary ‘Slinger’ lifestyle, the company brings in Dr Ruth as a highly-experienced relationship expert to show couples to how to get the most out of ‘Slinging’ and remind them that “couples who Sling together, stay together.”
In ‘Positions,’ she encourages (fully clothed) couples to try new positions when watching Sling, like the ‘Reverse Armadillo’ and the ‘Flirtatious Kitten’ where the woman slowly pushes the remote off the table.
Dr Ruth also encourages couples ‘Don’t Fake It’ when watching, as there are shows on Sling that they can both watch. In ‘Seven Night Stand’ she encourages binging, but being prepared for it by warming up, getting comfortable and staying hydrated.
Credits
Client: Sling TV
Head of Marketing: Colleen Sugarman
Head of Creative: Sam Keasler
Lead Creative Producer: Rebecca Luccitti
Head of Social Media: Wilma Cruz
Title: Brand Manager David Scheur
Title: General Manager, Brand Marketing Michael Ribero
Agency Credits:
Executive Creative Director: Jerry Hoak
Group Creative Director: Sean Riley
Senior Copywriter: Ken Marcus
Art Director: Raiven Delisle
Copywriter: Molly Burke
Executive Producer: Brett Alexander
Content Producer: Bethany Novak
Junior Content Producer: Nicolette Steele
Business Affairs Supervisor: Suzanne Wieringo & Julie Lefton
Senior Financial Affairs Manager: Amy Trenz
Account Director: Allison Hensley
Account Executive: Erin Shepherd
Account Coordinator: Tayler Anderson
Project Manager: Sandra Snead
Financial Account Supervisor: Monica Cox
Production
Production Company: Honor Society
Director: Josh Ruben
Line Producer: Halavah Sofsky
Director of Photography: Joe Victorine
Editorial
Editorial Company: Running With Scissors
Editor: Jon Grinberg
Assistant Editor: Jay Purrington
Editorial Producer: DeeDee Ray
Finishing
VFX Skulley Effects
Color Company3
Colorist Tim Masick
Color Producer Kevin Breheny
Finishing Running With Scissors
Finishing Producer DeeDee Ray
Flame Artist Chris Hagen
Flame Assistant Paul Wiederholt
Sound
Audio Post Facility Rainmaker
Producer Clinton Spell
Sound Designer and Mixer Jeff McManus
Music
Stock Music APM & JMO
