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Sling TV: Slinging with Dr Ruth by The Martin Agency

Client: Sling TV
Date: Aug 2018
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Dr Ruth Westheimer is getting a reboot, in a new campaign for Sling TV.

The streaming service has launched a new campaign from the Martin Agency, ‘Slinging with Dr Ruth,’ featuring the famed 90-year-old ‘sexpert’, who came to fame in the 80s with her radio and television sex chat shows.

Sling TV’s first ‘We Are Slingers’ campaign, which launched in March, started the term ‘Slinger’ as an obvious play on the swingers sex term, along with the promotion of cutting the cord on traditional cable while still enjoying live TV.

Now with a focus on the revolutionary ‘Slinger’ lifestyle, the company brings in Dr Ruth as a highly-experienced relationship expert to show couples to how to get the most out of ‘Slinging’ and remind them that “couples who Sling together, stay together.”

In ‘Positions,’ she encourages (fully clothed) couples to try new positions when watching Sling, like the ‘Reverse Armadillo’ and the ‘Flirtatious Kitten’ where the woman slowly pushes the remote off the table.

Dr Ruth also encourages couples ‘Don’t Fake It’ when watching, as there are shows on Sling that they can both watch. In ‘Seven Night Stand’ she encourages binging, but being prepared for it by warming up, getting comfortable and staying hydrated.


Client: Sling TV

Head of Marketing: Colleen Sugarman

Head of Creative: Sam Keasler

Lead Creative Producer: Rebecca Luccitti

Head of Social Media: Wilma Cruz

Title: Brand Manager David Scheur

Title: General Manager, Brand Marketing Michael Ribero

Agency Credits:

Executive Creative Director: Jerry Hoak

Group Creative Director: Sean Riley

Senior Copywriter: Ken Marcus

Art Director: Raiven Delisle

Copywriter: Molly Burke

Executive Producer: Brett Alexander

Content Producer: Bethany Novak

Junior Content Producer: Nicolette Steele

Business Affairs Supervisor: Suzanne Wieringo & Julie Lefton

Senior Financial Affairs Manager: Amy Trenz

Account Director: Allison Hensley

Account Executive: Erin Shepherd

Account Coordinator: Tayler Anderson

Project Manager: Sandra Snead

Financial Account Supervisor: Monica Cox


Production Company: Honor Society

Director: Josh Ruben

Line Producer: Halavah Sofsky

Director of Photography: Joe Victorine


Editorial Company: Running With Scissors

Editor: Jon Grinberg

Assistant Editor: Jay Purrington

Editorial Producer: DeeDee Ray


VFX Skulley Effects

Color Company3

Colorist Tim Masick

Color Producer Kevin Breheny

Finishing Running With Scissors

Finishing Producer DeeDee Ray

Flame Artist Chris Hagen

Flame Assistant Paul Wiederholt


Audio Post Facility Rainmaker

Producer Clinton Spell

Sound Designer and Mixer Jeff McManus


Stock Music APM & JMO

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