Sling TV: Joy of Slinging in Dog Pawty by The Martin Agency

Client: Sling TV
Date: Aug 2019
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Sling TV, a leading live TV streaming service,launched a new multimedia marketing campaign with The Martin Agency, 'Joy of Slinging In,' starring actress and producer Maya Rudolph, who provides ridiculous excuses to get out of a variety of situations and encourages consumers to give into their hearts’ desire and “Sling In.”

According to a survey by The Harris Poll, nearly five in 10 Americans (47%) have faked excuses to get out of plans, and of this group, 76% wanted to relax at home and watch or binge television shows instead. People are increasingly happy to stay at home and save money, actively engaging in JOMO—the joy of missing out—at the expense of socializing with friends and taking up new activities.

This campaign represents the brand’s next step in identifying where Sling TV fits in a seemingly boundless entertainment landscape. “Sling believes that control over television experience belongs with the people, not cable companies,” said Andrew Bailey, associate creative director at The Martin Agency. “And in a time, when people are overworked and overcommitted, it’s the simplicity of the free moments that people relish. That’s why we’re encouraging people to make the excuses and stay in to stream all night.”

The first spot, 'Dog Pawty,' is now available to view on Sling TV’s YouTube channel.

In addition to the new television commercials, elements of "Joy of Slinging In" include digital, mobile, paid and organic social posts, pre-roll and OTT video ads, paid search, on-device promotions on Sling TV-supported devices and other direct-to-consumer promotions. Additional spots will roll out in the coming months.


Client: Sling TV

Chief Marketing Officer: Jay Roth

General Manager, Brand Marketing: Mike Ribero

Senior Brand Manager: Dave Scheur

Senior Brand Marketing Lead Helene Ruozzi

Senior Brand Marketing Lead: Wayne Mitchel

Topic: The Joy of Slinging In

First Run Date: 08/22/2019

Medium(s): TV, OLV, Social, Display

Ad Name(s): Dog Pawty, Excuses, Ankle Bracelet, Ladies Night, Karate, Don’t Go Out

Agency: The Martin Agency

EVP, Chief Creative Officer: Karen Costello

EVP, Executive Creative Director: Jerry Hoak

SVP, Creative Director: Sean Riley

Associate Creative Director: Andrew Bailey

Senior Art Director: Kate Placentra

Copywriter: Page Jensen-Slattengren

Senior Creative: Ari Snider

Art Director: Lauren Erickson

SVP, Head of Design: Adriel Nunes

Associate Design Director: Thiago Elias

Senior Designer : Café Reis

Digital Designer: Sara Goforth

Managing Director,

Production & Digital: Tasha Dean

SVP, Executive Content Producer: Brett Alexander

Content Producer: Brian Camp

Digital Producer: Marleny Castanos

President of The Martin Agency: Chris Mumford

Account Director: Allison Hensley

Account Executive: Erin Shepherd

VP/Planning Director: Taylor Wiegert

Senior Strategic Planner: Katie Long

Business Affairs Supervisor: Suzanne Wieringo

Associate Director, Financial Affairs: Kelly Clow

Financial Manager: Amy Trenz

Project Manager: Sydni Myers

Creative Technology Director: Filip Williander

Creative Technologist: Sean Harrington

QA Specialist: Andy Bupp

Art Director: Lauren Erickson

Animator: Liz Lukens


Production Company: PRETTYBIRD

Director: Matt Piedmont

Director of Photography: Giles Dunning

1st AD: Sean Vawter

Executive Producer: Suzanne Hargrove

Line Producer: Carr Donald

Production Supervisor: Nick Shandra

Assistant Production Supervisor: Stephen Kinney


Editorial Company: MACKCUT

Editor: Nick Divers

Assistant Editor: Alyce Muhammad

Sound Design: Sam Shaffer

Executive Producer: Gina Pagano


Finishing House: Running with Scissors

Senior Flame Artist: Chris Hagen

Associate Flame Artist: Paul Weiderholt

Animator: Jay Purrington

Producer: Sherilyn Martin

Head of Production: Brian Creech


Color: The Mill

Colorist: Fergus McCall

Color Assist: David Franzo, Aaliyah Lambert, Elias Nousiopoulos

Color Producer: Megan Rumph

Color Coordinator: Lucy Gatanis


Audio Post Facility: Rainmaker

Producer: Kristin O’Conner

Sound Designer and Mixer: Jeff McManus


Music Company: HUMAN

Composer: James Leibow

Executive Producer: James Dean Wells

Creative Lead: Mike Jurasits


Animation Company: HORNET

Director: Clim

Executive Producer: Greg Bedard

Head of Production: Sang-Jin Bae

Development Producer: Kristin Labriola

Senior Producer: Cathy Kwan

Digital Producer: Nettie Tien

Associate Producer: Claudia Gaspar

Production Coordinator: Annalee Walton

Editor/VFX Supervisor: Sam Stulin

Motion Designers: Mercy Lomelin, Andrew Vucko

Motion Animators: Cynthia Larenas, Shuhan Teoh, Hui Chi Chuang, Seongjin Yoon

Animation Intern: Amy Tang

CG Generalist: Arsen Arzumanyan

Compositor: Xiao Xiao Tang

Banner Production: Dark Charm

Music Track: Tommy's Tango

Production: Audio Network

Asics: I Move Me

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