Sling TV: Joy of Slinging in Dog Pawty by The Martin Agency
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Sling TV, a leading live TV streaming service,launched a new multimedia marketing campaign with The Martin Agency, 'Joy of Slinging In,' starring actress and producer Maya Rudolph, who provides ridiculous excuses to get out of a variety of situations and encourages consumers to give into their hearts’ desire and “Sling In.”
According to a survey by The Harris Poll, nearly five in 10 Americans (47%) have faked excuses to get out of plans, and of this group, 76% wanted to relax at home and watch or binge television shows instead. People are increasingly happy to stay at home and save money, actively engaging in JOMO—the joy of missing out—at the expense of socializing with friends and taking up new activities.
This campaign represents the brand’s next step in identifying where Sling TV fits in a seemingly boundless entertainment landscape. “Sling believes that control over television experience belongs with the people, not cable companies,” said Andrew Bailey, associate creative director at The Martin Agency. “And in a time, when people are overworked and overcommitted, it’s the simplicity of the free moments that people relish. That’s why we’re encouraging people to make the excuses and stay in to stream all night.”
The first spot, 'Dog Pawty,' is now available to view on Sling TV’s YouTube channel.
In addition to the new television commercials, elements of "Joy of Slinging In" include digital, mobile, paid and organic social posts, pre-roll and OTT video ads, paid search, on-device promotions on Sling TV-supported devices and other direct-to-consumer promotions. Additional spots will roll out in the coming months.
Credits
Client: Sling TV
Chief Marketing Officer: Jay Roth
General Manager, Brand Marketing: Mike Ribero
Senior Brand Manager: Dave Scheur
Senior Brand Marketing Lead Helene Ruozzi
Senior Brand Marketing Lead: Wayne Mitchel
Topic: The Joy of Slinging In
First Run Date: 08/22/2019
Medium(s): TV, OLV, Social, Display
Ad Name(s): Dog Pawty, Excuses, Ankle Bracelet, Ladies Night, Karate, Don’t Go Out
Agency: The Martin Agency
EVP, Chief Creative Officer: Karen Costello
EVP, Executive Creative Director: Jerry Hoak
SVP, Creative Director: Sean Riley
Associate Creative Director: Andrew Bailey
Senior Art Director: Kate Placentra
Copywriter: Page Jensen-Slattengren
Senior Creative: Ari Snider
Art Director: Lauren Erickson
SVP, Head of Design: Adriel Nunes
Associate Design Director: Thiago Elias
Senior Designer : Café Reis
Digital Designer: Sara Goforth
Managing Director,
Production & Digital: Tasha Dean
SVP, Executive Content Producer: Brett Alexander
Content Producer: Brian Camp
Digital Producer: Marleny Castanos
President of The Martin Agency: Chris Mumford
Account Director: Allison Hensley
Account Executive: Erin Shepherd
VP/Planning Director: Taylor Wiegert
Senior Strategic Planner: Katie Long
Business Affairs Supervisor: Suzanne Wieringo
Associate Director, Financial Affairs: Kelly Clow
Financial Manager: Amy Trenz
Project Manager: Sydni Myers
Creative Technology Director: Filip Williander
Creative Technologist: Sean Harrington
QA Specialist: Andy Bupp
Art Director: Lauren Erickson
Animator: Liz Lukens
Production
Production Company: PRETTYBIRD
Director: Matt Piedmont
Director of Photography: Giles Dunning
1st AD: Sean Vawter
Executive Producer: Suzanne Hargrove
Line Producer: Carr Donald
Production Supervisor: Nick Shandra
Assistant Production Supervisor: Stephen Kinney
Editorial
Editorial Company: MACKCUT
Editor: Nick Divers
Assistant Editor: Alyce Muhammad
Sound Design: Sam Shaffer
Executive Producer: Gina Pagano
Finishing
Finishing House: Running with Scissors
Senior Flame Artist: Chris Hagen
Associate Flame Artist: Paul Weiderholt
Animator: Jay Purrington
Producer: Sherilyn Martin
Head of Production: Brian Creech
Color
Color: The Mill
Colorist: Fergus McCall
Color Assist: David Franzo, Aaliyah Lambert, Elias Nousiopoulos
Color Producer: Megan Rumph
Color Coordinator: Lucy Gatanis
Sound
Audio Post Facility: Rainmaker
Producer: Kristin O’Conner
Sound Designer and Mixer: Jeff McManus
Music
Music Company: HUMAN
Composer: James Leibow
Executive Producer: James Dean Wells
Creative Lead: Mike Jurasits
Animation
Animation Company: HORNET
Director: Clim
Executive Producer: Greg Bedard
Head of Production: Sang-Jin Bae
Development Producer: Kristin Labriola
Senior Producer: Cathy Kwan
Digital Producer: Nettie Tien
Associate Producer: Claudia Gaspar
Production Coordinator: Annalee Walton
Editor/VFX Supervisor: Sam Stulin
Motion Designers: Mercy Lomelin, Andrew Vucko
Motion Animators: Cynthia Larenas, Shuhan Teoh, Hui Chi Chuang, Seongjin Yoon
Animation Intern: Amy Tang
CG Generalist: Arsen Arzumanyan
Compositor: Xiao Xiao Tang
Banner Production: Dark Charm
Music Track: Tommy's Tango
Production: Audio Network