Purina: Find Your Old Friend by The Martin Agency

Client: Purina
Date: Dec 2018
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Purina created a community, Find Your Old Friend, to help individuals find their horses from the past. So far, the initiative has celebrated over 50 reunions between people and their beloved horse.

Think about that dog or cat you love. It’s no different with horses. But, unlike dogs and cats, horses often move on to other homes. With no way to reconnect they lose touch forever.

Richard and Dusty hadn’t seen each other in 15 years. To celebrate their reunion, Purina released their story yesterday on The National Day of the Horse.

As more members join the Find Your Old Friend group (4,800+ and counting), we continue to hear powerful stories of horses lost and found.

To launch the initiative in May, The Martin Agency created a film, April & Dixie, that told the story of a girl and a horse born within days of each other, growing into best friends and eventually separating. It reminded people that an equine friend from their past may be out there still and people in our group are willing to help find them.

Credits

Client: Purina Mills

Chief Marketing Officer: Tim Scott

VP of Marketing: Pete Theisen

Integrated Marketing Communications Director: Scott Schraufnagel

Credits:

Agency: The Martin Agency

Chief Creative Officer: Karen Costello

EVP, Executive Creative Director: Jerry Hoak

VP, Creative Director: Steve Sage

Senior Art Director: Alex Herwig

Senior Copywriter: Brandon Willingham

VP, Executive Producer: Kim Zaninovich

Content Producer: Coleman Sweeney

SVP, Group Account Director: Walker Teele

Account Supervisor: Katie White

Project Manager: Alex Niggles

Senior Business Affairs Manager: Alice Isner

Financial Affairs Manager: Elizabeth Moore

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