Purina: advert-body-1 by The Martin Agency
- Location:
Purina launched a huge activation, Find Your Old Friend, with the release of an emotional short film created by the Martin Agency.
There’s a bond between people and animals that is indescribable. It’s really no different with horses. But, unlike dogs and cats, horses often move on to other homes. Costs or college, life happens and the kids that grow up with them often have to say goodbye at some point.
In the film, April & Dixie, the agency tried to capture some of that feeling and remind people that an equine friend from their past may be out there still.
The launch of Purina’s FindYourOldFriend.com offers a potential way to reconnect. Through Purina’s social channels and hundreds of regional Facebook ads, the company hopes to bring horses and their previous owners back together to tell true stories of their reunions.
Credits
Agency: The Martin Agency
Chief Creative Officer: Karen Costello
EVP, Executive Creative Director: Jerry Hoak
VP, Creative Director: Steve Sage
Senior Art Director: Alex Herwig
Senior Copywriter: Brandon Willingham
VP, Executive Producer: Pamela Mahan
Content Producer: Coleman Sweeney
SVP, Group Account Director: Walker Teele
Account Supervisor: Katie White
Project Manager: Stephanie Ashworth
Senior Business Affairs Manager: Alice Isner
Financial Affairs Manager: Elizabeth Moore
Production Company: Eskimo
Director: Terry Rayment
DP: Rina Yang
Producer: Jeff Tannebring
Executive Producer: Kristofer Barton
Executive Producer: Gianfilippo Pedrotti
Editor: Scott Hanson
Finishing/VFX: The Mill NYC
Executive Producer: Chris Kiser
Producer: Zach Fortin
Colorist: Nicholas Metcalf
2D Lead: Anne Trotman
Compositors: Dhruv Shankar
Burtis Scott
Music: “Rest Get Here”
Singer: Sharon Irving
Producer: Tracy Stingley
Audio Post Company: Rainmaker
Engineer: Bob Arno
