The Drum Awards Festival - Extended Deadline

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Client: Oreo
Date: Mar 2020
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Oreo teamed up with one of its most playful partners yet – Trolls World Tour – to release the song Just Sing (Trolls World Tour) from the soundtrack exclusively on an Oreo cookie.

The only place fans could listen to the full-length, original track from the movie is by going to and scanning an Oreo cookie.

The entire cast of the film is featured on the track, including: Justin Timberlake, Anna Kendrick, Kelly Clarkson, James Corden, George Clinton, Mary J. Blige, Anderson .Paak, Rachel Bloom, Kenan Thompson, Anthony Ramos, Red Velvet, Icona Pop and Sam Rockwell.

Oreo is also releasing two limited-edition IG-worthy Trolls World Tour Oreo cookie packs, a special AR experience on IG where Queen Poppy performs a dance to the track on the limited-edition cookie and a national TVC featuring the song.

Rounding out the partnership, Oreo debuted a Trolls World Tour Oreo TV spot to spark widespread awareness of the program, featuring the single Just Sing (Trolls World Tour). Titled 'Road Trip,' the 15-second spot features Queen Poppy and Just Sing (Trolls World Tour) to show how an ordinary car ride playfully comes to life when Oreo and Trolls World Tour are involved.


The Martin Agency