Land O'Lakes: Soft Squeeze Spread songs by The Martin Agency
- Location:
Land O’Lakes knows that breakups can be messy, especially when you’re trying to spread hard butter on soft food items. That’s why the dairy brand launched a new Soft Squeeze Spread and campaign designed to make our lives a little easier.
The campaign consists of original breakup songs highlighting each non-spreadable disaster. ‘You’re Tearing Me Apart (Food Breakup Song)’ is the compilation, showing poor toast, pancakes and corn not standing a chance against the stubborn butter. Only when Soft Squeeze Spread comes into the picture does the solution present itself. The song is a twangy 50s-style breakup ballad.
‘You Used to Call Me Muffin’ is an R&B groover, while ‘Love Slipped Away’ about corn, is a corny 80s power ballad. ‘The Cold, Hard Truth About Cold, Hard Butter’ is a pop-punk anthem while ‘Our Love is Toast’ is a Motown heartbreaker.
The songs were composed by a music company, conveniently called Butter.
Credits
Client Credits:
Chief Marketing Officer: Tim Scott
Executive President & COO, Dairy Foods: Chris Roberts
Sr. Marketing Director, Dairy Foods: Catherine Fox
Director, Integrated Marketing Communications: Julie Anderla
Sr. Manager, Integrated Marketing Communications: Anna Squibb
Integrated Marketing Communications Specialist: Linzey Sarreal
Content Marketing Associate: Gabi Winkels
Community Manager: Kealy O’Neill
Director, Insights & Strategy: Lynn Franz
Marketing Manager, Dairy Foods: Ryan Stalker
Brand Manager, Dairy Foods: Ann Stuart
The Martin Agency Credits:
Chief Creative Officer: Karen Costello
EVP Group Creative Director: Jerry Hoak
SVP Creative Director: Anne Marie Hite
Art Director: Raiven Delisle
Copywriter: Molly Burke
Executive Producer: Kerry Ayers
Executive Producer: Kim Zaninovich
Senior Content Producer: Liza Miller
Junior Content Producer: Arielle Blais
Michelle Daidone – Group Media Director, VP
Santia Nance – Media Supervisor
Devon Dorney – Media Planner
Mark Shank – Assistant Media Planner
Ana Costa – Local Buyer
Demian Brink – Analytics Director, SVP
Business Affairs Supervisor: Alice Isner
SVP Group Account Director: Walker Teele
Account Director: Chloe Bos
Account Executive: Laura Holland, Kendall Gardiner
Project Managers: Ashley Althizer, Danielle Cin
Financial Account Supervisor: Elizabeth Moore
Associate Digital Producer: Shaun Roach
Senior Studio Artist: Margaret Griffith
Group Strategic Planning Director: Iris Coldibelli
Strategic Planning Director: Christie Chaffee
Senior Strategic Planner: Hank Thornhill
Strategic Planner: Lauren Tresco
Associate Strategic Planner: Stuart Good
Production:
Production Company: Spang TV
Director: Anneke Schoneveld
Director of Photography: Danny
Line Producer: Erin Surber
Executive Producer: Melanie Cox
Editorial:
Editorial Company: Mondial
Editor: Nick Wurz
Producer: Ash Bruce
Finishing:
Telecine: CO3
Senior Colorist: Billy Gabor
Online Finishing Artist: Chris Hagan
Producer: Katherine Brackman
Sound:
Audio Post Facility: RainMaker
Sound Designer and Mixer: Mike O’Connor
Producer: Clinton Spell
VO Talent: Emily Tarver
Music:
Music Company: Butter
Musicologist: Sandy Wilbur with Musiodata
Composer: Multiple Composers
Producer: Kristin Kuraishi