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Editor-in-chief at The Drum

GolfNow: Why golf later when you can GolfNow? by The Martin Agency

Client: GolfNow
Date: Feb 2018
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GolfNow has partnered with the Martin Agency on a new consumer and B2B project that will include strategic planning plus broadcast, digital, and social creative.

The agency’s inaugural GolfNow work centers around the finding that every golfer wishes they could play more, but work and excuses get in the way. As part of the launch, Martin created four videos depicting cautionary tales of golfers who aren’t golfing. One features a golfer who’s been raking leaves for eight years straight while another depicts a frustrated office worker who’s stuck in a gif-like loop at his desk. The line “Why golf later when you can GolfNow?” punctuates each spot.

The first spot set to premiere during NBC’s Super Bowl pre-game programming, is a comic take on kids not being ready to leave the house. In it, a man says he thought he’d get to play more golf when the kids grew up. Pan back and we see that the ‘kid’ is a millennial sitting in a high chair. “This little guy doesn’t want to grow up,” says the dad as the kid complains about the food and the wifi. The dad then shows how easy the GolfNow app makes it to book tee times and find the right course.

Credits

Client Credits:

Senior Vice President of Marketing, Golf Channel: Pepper White

Senior Vice President, GolfNow & Emerging Business: Jeff Foster

Vice President, Marketing: Amanda Norvell

Director, Marketing & Creative Services: Lindsey Mammen

Agency Credits:

Group Creative Director:

Creative Director: Neel Williams

Creative Director: Justin Harris

Executive Producer: Brett Alexander

Senior Content Producer: Heather Collier

Junior Content Producer: Mary Alice Williams

Business Affairs Supervisor: Kerry Ayers

Senior Financial Affairs Manager: Amy Trenz

Account Director: Ben Creasy

Project Manager: Karen Gates

Financial Account Supervisor: Monica Cox

Production

Production Company Smuggler

Director Randy Krallman

Director of Photography Jeff Kim

Line Producer Ian Blain

Editorial

Editorial Company Cut and Run

Editor Frank Effron

Assistant Editor Beau Dickson

Editorial Producer Ellese Jobin

Finishing

VFX, Finishing, and Color The Mill

Colorist Adam Scott

Finishing Producer Alex Bader

Finishing Production Coordinator Jena Bodel

Color Producer Liza Kerlin

Sound

Audio Post Facility Rainmaker

Producer Clinton Spell

Sound Designer and Mixer Jeff McManus

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