GolfNow: Why golf later when you can GolfNow? by The Martin Agency
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GolfNow has partnered with the Martin Agency on a new consumer and B2B project that will include strategic planning plus broadcast, digital, and social creative.
The agency’s inaugural GolfNow work centers around the finding that every golfer wishes they could play more, but work and excuses get in the way. As part of the launch, Martin created four videos depicting cautionary tales of golfers who aren’t golfing. One features a golfer who’s been raking leaves for eight years straight while another depicts a frustrated office worker who’s stuck in a gif-like loop at his desk. The line “Why golf later when you can GolfNow?” punctuates each spot.
The first spot set to premiere during NBC’s Super Bowl pre-game programming, is a comic take on kids not being ready to leave the house. In it, a man says he thought he’d get to play more golf when the kids grew up. Pan back and we see that the ‘kid’ is a millennial sitting in a high chair. “This little guy doesn’t want to grow up,” says the dad as the kid complains about the food and the wifi. The dad then shows how easy the GolfNow app makes it to book tee times and find the right course.
Credits
Client Credits:
Senior Vice President of Marketing, Golf Channel: Pepper White
Senior Vice President, GolfNow & Emerging Business: Jeff Foster
Vice President, Marketing: Amanda Norvell
Director, Marketing & Creative Services: Lindsey Mammen
Agency Credits:
Group Creative Director:
Creative Director: Neel Williams
Creative Director: Justin Harris
Executive Producer: Brett Alexander
Senior Content Producer: Heather Collier
Junior Content Producer: Mary Alice Williams
Business Affairs Supervisor: Kerry Ayers
Senior Financial Affairs Manager: Amy Trenz
Account Director: Ben Creasy
Project Manager: Karen Gates
Financial Account Supervisor: Monica Cox
Production
Production Company Smuggler
Director Randy Krallman
Director of Photography Jeff Kim
Line Producer Ian Blain
Editorial
Editorial Company Cut and Run
Editor Frank Effron
Assistant Editor Beau Dickson
Editorial Producer Ellese Jobin
Finishing
VFX, Finishing, and Color The Mill
Colorist Adam Scott
Finishing Producer Alex Bader
Finishing Production Coordinator Jena Bodel
Color Producer Liza Kerlin
Sound
Audio Post Facility Rainmaker
Producer Clinton Spell
Sound Designer and Mixer Jeff McManus
