Geico: The Best of Geico by The Martin Agency

Client: Geico
Date: Jan 2019
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The debate has been raging for years: what’s the greatest Geico ad of all time? Finally, after decades of speculation and pent-up demand, Geico has decided to let consumers settle the matter once and for all.

Introducing 'The Best of Geico' – a collection of commercials spanning 25 years, curated down to the top ten ads. These greatest hits will re-air on TV and online for the next few months, while America gets to vote on their favorite. Visit geico.com/bestof to view and vote today.

But wait, there’s more: When someone votes, through Feb. 5, 2019, they can also enter for a chance to appear in an upcoming Geico commercial.

A promo for the contest takes a retro-80s tone, much like the cheesy infomercials of the day. Ads that can be voted on include 'Hump Day,' 'Maxwell the Pig,' 'Squirrels' and 'Caveman Airport.'

Credits

Client Credits:

Assistant Vice President, Marketing: Joe Pusateri

Sr. Director, Marketing: Amy Furman

Brand Team Senior Supervisor: Gary Aurand

Brand Team Supervisor: Tom Perlozzo

Brand Team Planner: Brighid Griffin

Brand Team Planner: Olivia Ashby

Brand Team Planner: Tim Ware

Brand Team Buyer: Catherine Hefferan

Agency Credits:

Chief Creative Officer: Karen Costello

Executive Creative Director: Jerry Hoak

Group Creative Director: Steve Bassett

Creative Director: Neel Williams

Creative Director: Justin Harris

Executive Producer: Kerry Ayers

Content Producer: Heather Tanton Collier

Junior Content Producer: Catherine Kennedy

Business Affairs Supervisor: Suzanne Wieringo

Senior Financial Affairs Manager: Amy Trenz

Account Supervisor: Jon Glomb

Account Executive: Allie Waller

Account Coordinator: Abbey Reddington

Account Coordinator: Yoon Ko

Project Manager: Stephanie Ashworth

Financial Account Supervisor: Monica Cox

Production

Production Company Radical Productions

Director Steve Miller

Line Producer Gregg Carlesimo

Editorial

Editorial Company MackCut

Editor Dave Koza

Editorial Producer Gina Pagano

Finishing

VFX, Finishing, and Color Running with Scissors

Flame Artist Chris Hagan

Producer Sherilyn Martin

Sound

Audio Post Facility Rainmaker

Producer Clinton Spell

Sound Designer and Mixer Jeff McManus

Music

APM Stock Tracks

MTN Dew: Let's Do by BBDO NY

Added 17 January 2019
Agency: BBDO NY
Overall Rating
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Overall Rating
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