Geico: Tip by The Martin Agency

Client: Geico
Date: Mar 2018
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'Tip' is Geico’s newest installment of its 'Count On' campaign. The spot features animated character McGruff the Crime Dog, the nostalgic mascot for the National Crime Prevention Council, whom kids might remember from their cartoon watching days.


Client Credits:

Assistant Vice President, Marketing: Bill Brower

Marketing Director, Media, Advertising: Melissa Halicy

Brand Team Senior Supervisor: Gary Aurand

Brand Team Supervisor: Tom Perlozzo

Brand Team Planner: Brighid Griffin

Brand Team Planner: Julia Nass

Brand Team Buyer: Tim Ware

Agency Credits:

Group Creative Director: Steve Bassett

Creative Director: Neel Williams

Creative Director: Justin Harris

Executive Producer: Brett Alexander

Senior Content Producer: Heather Tanton-Collier

Junior Content Producer: M.A. Williams

Business Affairs Supervisor: Suzanne Wieringo

Senior Financial Affairs Manager: Amy Trenz

VP Group Account Director: Ben Creasey

Account Supervisor: Allison Hensley

Account Supervisor: Jon Glomb

Account Executive: Allie Waller

Senior Project Manager: Karen McEwen Gates

Financial Account Supervisor: Monica Cox


Production Company Smuggler

Director Randy Krallman

Director of Photography Bryan Newman

Line Producer Ian Blain


Editorial Company Cut and Run

Editor Rob Ryang

Assistant Editor Beau Dickson

Editorial Producer Ellese Jobin


VFX, Design, and Colour The Mill

Executive Producer Anastasia von Rahl

Producer Alex Bader

Production Coordinator Jake Fritz

Executive Creative Director Phil Crowe

Colourist Adam Scott

Remote Color Facility Running with Scissors


Audio Post Facility Heard City

Producer Sasha Awn

Sound Designer and Mixer Mike Vitacco


Stock Music American Public Music

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Added 18 September 2018
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