The Drum Awards for Marketing - Extended Deadline

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Client: Geico
Date: Jan 2018
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A family visiting the aquarium learns that manatees have the best fashion sense of all mammals. It's Geico’s newest iteration of the 'It’s Not Surprising' campaign, 'Manatee Shirts' launched today.

They note that no manatees were humiliated in the making of this commercial. All animals were CGI-created.

Credits

Client Credits:

Assistant Vice President, Marketing: Bill Brower

Marketing Director, Media, Advertising: Melissa Halicy

Brand Team Manager: Gary Aurand

Brand Team Supervisor: Tom Perlozzo

Brand Team Planner: Brighid Griffin

Brand Team Planner: Julia Nass

Brand Team Buyer: Tim Ware

Agency Credits:

SVP, Group Creative Director: Steve Bassett

SVP, Creative Director: Sean Riley

Senior Copywriter: Ken Marcus

SVP, Executive Producer: Brett Alexander

Producer: Brian Fox

Junior Producer: Catherine Kennedy

Business Affairs Supervisor: Suzanne Wieringo

VP, Group Account Director: Ben Creasey

Account Supervisor: Allison Hensley

Account Supervisor: Jon Glomb

Account Executive: Allie Waller

Account Coordinator: Abbey Reddington

Senior Project Manager: Karen McEwen Gates

Production Company: RadicalMedia, LLC

Director: Steve Miller

Executive Producer: Gregg Carlesimo

Executive Producer: Frank Scherma

Head of Production: Cathy Dunn

Post Production House: MackCut and The Mill – New York