Geico: advert-body-1 by The Martin Agency
- Location:
Geico is back with a new spot from the Martin Agency, featuring a casual Friday beefeater at Buckingham Palace.
Casual Friday is the latest in the insurance company’s ‘It’s Not Surprising’ campaign. It finds a changing of the guard for the Yeomen Warders of Her Majesty's Royal Palace. While the outgoing guard is perfectly upright, stoic and on point, his replacement saunters in wearing the signature puffy hat, but also an unkempt bathrobe and tee shirt, plus flip flops and carrying a coffee drink and a bag of food as he sits in a folding chair on guard.
“Casual Fridays at Buckingham Palace? Surprising,” says the voice over. He goes on to say that it’s not surprising that people are saving money by switching to Geico.
Credits
Client Credits:
Vice President, Marketing: Ted Ward
Assistant Vice President, Marketing: Bill Brower
Marketing Director, Media, Advertising: Melissa Halicy
Brand Team Senior Supervisor: Gary Aurand
Brand Team Supervisor: Tom Perlozzo
Brand Team Planner: Brighid Griffin
Brand Team Planner: Julia Nass
Brand Team Buyer: Tim Ware
Agency Credits:
Chief Creative Officer: Joe Alexander
Group Creative Director: Steve Basset
Creative Director: Sean Riley
Creative Director: Neel Williams
Associate Creative Director: Justin Harris
Senior Copywriter: Ken Marcus
Executive Producer: Brett Alexander
Producer: Brain Fox
Junior Producer: Catherine Kennedy
Business Affairs Supervisor: Suzanne Wieringo
Account Director: Ben Creasey
Account Supervisor: Allison Hensley
Account Supervisor: Jon Glomb
Account Executive: Allie Waller
Project Manager: Karen McEwen Gates
Production Company: RadicalMedia, LLC
Director: Steve Miller
Executive Producer: Gregg Carlesimo
Executive Producer: Frank Scherma
Head of Production: Cathy Dunn
Producer: Barbara Benson
Production Supervisor: Ted Liotopoulos
1st AD: Brian Stevens
Where was the spot shot?: Burbank, CA
Post Production House: MackCut and The Mill – New York