The Drum Awards Festival - Official Deadline

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Client: Geico
Date: Oct 2017
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Geico is back with a new spot from the Martin Agency, featuring a casual Friday beefeater at Buckingham Palace.

Casual Friday is the latest in the insurance company’s ‘It’s Not Surprising’ campaign. It finds a changing of the guard for the Yeomen Warders of Her Majesty's Royal Palace. While the outgoing guard is perfectly upright, stoic and on point, his replacement saunters in wearing the signature puffy hat, but also an unkempt bathrobe and tee shirt, plus flip flops and carrying a coffee drink and a bag of food as he sits in a folding chair on guard.

“Casual Fridays at Buckingham Palace? Surprising,” says the voice over. He goes on to say that it’s not surprising that people are saving money by switching to Geico.

Credits

Client Credits:

Vice President, Marketing: Ted Ward

Assistant Vice President, Marketing: Bill Brower

Marketing Director, Media, Advertising: Melissa Halicy

Brand Team Senior Supervisor: Gary Aurand

Brand Team Supervisor: Tom Perlozzo

Brand Team Planner: Brighid Griffin

Brand Team Planner: Julia Nass

Brand Team Buyer: Tim Ware

Agency Credits:

Chief Creative Officer: Joe Alexander

Group Creative Director: Steve Basset

Creative Director: Sean Riley

Creative Director: Neel Williams

Associate Creative Director: Justin Harris

Senior Copywriter: Ken Marcus

Executive Producer: Brett Alexander

Producer: Brain Fox

Junior Producer: Catherine Kennedy

Business Affairs Supervisor: Suzanne Wieringo

Account Director: Ben Creasey

Account Supervisor: Allison Hensley

Account Supervisor: Jon Glomb

Account Executive: Allie Waller

Project Manager: Karen McEwen Gates

Production Company: RadicalMedia, LLC

Director: Steve Miller

Executive Producer: Gregg Carlesimo

Executive Producer: Frank Scherma

Head of Production: Cathy Dunn

Producer: Barbara Benson

Production Supervisor: Ted Liotopoulos

1st AD: Brian Stevens

Where was the spot shot?: Burbank, CA

Post Production House: MackCut and The Mill – New York