The Drum Awards for Marketing - Extended Deadline

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Date: Nov 2019
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New work for CarMax launched as an extension of the campaign 'The Way It Should Be.'

The new campaign has evolved to reflect that at CarMax, they are continually challenging themselves to meet the customers where they are, with a genuine focus on what matters to people.

'CD Changer featuring Fred Durst' features a special cameo from Fred Durst and a nod to his famous song, Nookie. The spot demonstrates the fact that CarMax will buy any car from you. They might not sell it, but they will buy any car. Even ones that only blast Limp Bizkit. Because that's the way it should be.

'Zero to Sixty' pushes on the pain point of having to fill out so much paperwork when buying a new car. That's why CarMax let's you start your paperwork at home. So, you when you visit a CarMax lot you can drive off in no time.

The OOH billboards are focused in Dallas and Boston, two of the newest omni channel markets for CarMax.

The Dallas board is one of the top 5 biggest billboards in the US at 27,000 sq. ft.

The Boston board is a fun play on the Boston accent while driving attention for the brand and its new offerings.

Credits

Client: CarMax

Chief Marketing Officer: Jim Lyski

Vice President, Marketing Services: Laura Donahue

Director, Brand Video & Sports Marketing: Michael Reeder

Manager, Marketing Operations: Emily Layman

Agency: The Martin Agency

EVP, Chief Creative Officer: Karen Costello

EVP, Executive Creative Director: Jerry Hoak

SVP, Group Creative Director: Anne Marie Hite

SVP, Group Creative Director: Jordi Martinez

Associate Creative Director: Rique Santiago

Copywriter: Graham Unterberger

VP, Creative Director/Copywriter: Dave Muhlenfeld

SVP/Managing Director,

Production & Digital: Tasha Dean

Integrated Content Producer: Lauren Galanides

Junior Producer: Dina Alemu

SVP, Group Account Director: Walker Teele

Account Director: Hill Shore

Account Supervisor: Ellie Johnson

Account Executive: Myna Sharma

VP/Group Director,

Communications Strategy: Taylor Grimes

Planning Director: Cecelia Parrish

Associate Strategic Planner: Gabby Perretta

Associate Director, Business Affairs: Alice Isner

Associate Director, Financial Affairs: Kelly Clow

SVP, Group Project Manager: Karen Baber

Project Manager: DeeDee Hamad

Production

Production Company: SMUGGLER

Director: Michael Clowater

Director of Photography: James Whitaker

1st AD: Anthony Dimino

Executive Producer: Drew Santasiero

Line Producer: Karen O’Brien

Production Supervisor: Rodney Anderson

Production Coordinator: April Valeros

Asst. Production Coordinator: Philip Hirose

Editorial

Editorial Company: Friendshop!

Editor/Partner: Ben Suenaga

Assistant Editor: Micah Chase

Senior Producer: Adam Roe

Executive Producer: Melissa Mapes

Finishing

Finishing House: Running with Scissors

Senior Flame Artist: Chris Hagen

Associate Flame Artist: Paul Weiderholt

Senior Producer: Katherine Brakman

Head of Production: Brian Creech

Animation

Animation Studio: Hue & Cry

Producer: Cloie Leger

Executive Producer Whitney Green

Color

Color: CO3 – Los Angeles

Colorist: Sean Coleman

Color Producer: Matt Moran

Sound

Audio Post Facility: Rainmaker

Producer: Isaac Whalen & Kristin O’Connor

Sound Designer and Mixer: Jeff McManus & Mike O’Connor

Music

Music Company: We Are Walker

Composers: Various Composers

Executive Producer: Abbey Hendrix