You can’t put down the world’s most die-hard sports fans. So, Buffalo Wild Wings opted to celebrate them.
When live sports went away people got inventive, channeled their youthful spirit, and made their own sports at home to fill the void. Kitchens are turning into courts, living rooms are becoming arenas, and everyone from professional athletes to toddlers are making sure #SportsLiveOn.
To celebrate the camaraderie, Buffalo Wild Wings scoured the internet to find favorite moments from all over the world. Everything from treadmill training to home hockey, to toilet-paper tricks and dining room dunks.
The best were cut into this highlight reel.
It’s a celebration of in-house sports as a powerful way to bring people together.
Buffalo Wild Wings chief marketing officer, Seth Freeman said: “We’re a brand that connects people over their shared love of sports. And even though sports aren’t on TV, they’re still playing out in living rooms across the globe. So it was only fitting that we acknowledge them. And in doing so, hopefully make fans feel a little more connected.”
Agency: The Martin Agency
Client: Buffalo Wild Wings