The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Client: State Farm
Date: Feb 2021
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A behind-the-scenes style spot that plays on the concept of body doubles or 'stand-ins' State Farm revealed its first-ever Super Bowl in-game commericial.

The spot opens with State Farm regulars, Aaron Rodgers and Patrick Mahomes sizing up their 'stand ins' on the set of a commericial, selected by 'Jake from State Farm'.

While they poke fun at the stunt doubles (Packers fan-favourite Adrian Martinez 'The Cheesehead' and Kansas City Chiefs fan Paul Rudd) Jake from State Farm is less disapppointed by his body double - the rapper, Drake.