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Advance Auto Parts: DieHard is Back by The Marketing Arm

Date: Oct 2020
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Spending the big bucks, Advance Auto Parts has brought out an epic new chapter in... the DieHard story.

Filled with highspeed car chases and shoot outs, the action-packed ad could be a scene from the film series, only Bruce Willis' character John McClane faces of old foes as he fights his way to Advance Auto Parts to install his new 'DieHard Battery.'


Advertising Agency: The Marketing Arm, USA

CEO: Andrew Robinson

President: Trina Roffino

EVP, Creative: Will Clarke

SVP, Creative: Leo Santos

SVP, Creative: Harris Wilkinson

Sr. Creative Director/Art Director: Rob Neatherlin

Sr. Director, Concepting: Stu Hill

Associate Director, Concepting/Copywriter: Nick Cernoch

Creative Director: Steve Hinckle

Associate Creative Director: Shelly Williams

Sr. Art Director: Ida Brown

Sr. Copywriter: David Fox

Art Director: Zach Phillips

SVP, Account: Lori Thelen

Director, Account: Shyrl Bagneris

Sr. Account Executive, Account: Stephanie Ibanez

EVP, Strategy: Kathleen Colditz

VP, Strategy: Chris Lee

Strategist: Stephen Bellinger

Vice President, Production: Diana Schroeder

Sr. Producer: Matt Williams

Production Company: Natural Selection

Executive Producers: Amanda Mortimer, Nicole Flores

Director: John Suits

Director of Photography: Will Stone

Production Designer: David Dean Ebert

Costume Designer: Anthony Tran

Casting: Bobby Stephenson / 5th Street Studios

Make Up: Hugo Villasenor

Hair: D'nelle Almanza

Editors: John Suits, Adam Grabarnick

VFX Producer: David Brown

VFX Supervisor: Matt Von Brock / Ghost VFX

Graphics: Howard Shur, Rik Michul, Adam Petke / Flawless Post

VO: Ashton Smith / KMR Talent

Media Planning and Buying: 360i

PR Agency: FleishmanHillard