Fair trade açaí company Sambazon announced the return of the second annual #PurpleForThePlanet campaign. The campaign reinforces the company's commitment to protecting the environment and its rich biodiversity by saving 30 species in 30 days, one purple head at a time. Last year’s campaign far surpassed its goal.
Launching on Earth Day, #PurpleForThePlanet challenges the public to color their hair purple and share their support for the cause on social media before the end of the campaign on World Biodiversity Day (May 22). For every person who participates, Sambazon will purchase five acres of rainforest through Rainforest Trust’s Conservation Action Fund.
Additionally, Sambazon has partnered with their creative agency The Many and PR agency Stanton & Company to produce and execute the #PurpleForThePlanet campaign. Also, oVertone Haircare, a 100% vegan and cruelty-free pigmented conditioner brand, is helping the tribe go purple without damaging strands. Throughout the campaign, oVertone will be offering 10% off all purple semi-permanent pigmented conditioners in support of the initiative.
Agency: The Many