The Famous Grouse Experience: advert-body-1 by The Leith Agency

One of the UK’s top whisky brands is back in the ‘game,’ as it launches a global advertising campaign that sees the return of its famous grouse.

Created by The Leith Agency, throughout the festive season, The Famous Grouse ad will target regular whisky drinkers across numerous channels at home and in international markets.

The film, which involved animators from Flaunt Production, centres around the whisky’s playful global brand icon, the famous grouse, who, like the whisky, is full of character.

Set in the bonnie highlands, the grouse glides smoothly through heather carpeted hills. Forwards, backwards and side-to-side, the endearing grouse conquers the land in all directions and with surprising ease - given it is a bird with a top-heavy body proportion.

The reality of the bird’s movements becomes apparent when it finally reaches the loch-side. Rather than conquering the hills alone, the grouse has, in fact, jumped onto its own moving walkway in the form of the snake, upon which the bird sits quite happily.

The smoothness of the grouse’s movements mirrors the smoothness of the blended whisky and stays tune to the light-hearted nature of the brand.