The Drum Awards for Marketing - Extended Deadline

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Client: Irn Bru
Date: Jul 2021
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Following hot on the heels of their Tournament Virgins Euro’s campaign, IRN-BRU returns to our screens with a new campaign celebrating that decades have past, but still the iconic soft drink is described as “indescribable”

Created by Leith , the TVC airs from Tuesday 13July on STV, ITV and Channel 4 across Scotland and the North of England. Set in a wild west saloon, where a bar brawl between heated BRU fans erupts; each patron declares their flavour is the definitive Irn-Bru taste in a bout of fisticuffs. One lone cowboy enters the mayhem and restores order by proposing that everyone agrees “it tastes magic” and finally restoring peace.

Shot remotely on a Western film set in Romania during the pandemic, the spot was produced by Stink Films with Ben Whitehouse directing.