The Kimba Group has launched a campaign for its client, bag maker Ogio, called 'Live Your Go.'
It's a combination campaign and docuseries featuring four Instagram influencers (Pasha Petkuns, a parkour/freerunning champion; Willdabeast Adams, a hip-hop choreographer; Jeanette Jenkins, a fitness coach; and city photographer Reynier Horta) that aims to motivate the audience to "live their go." It is the first brand campaign for the company since it's 2017 relaunch.
The campaign message and intention is to align Ogio with themes of determination, empowerment, ambition, and passion. Ogio has historical notoriety in the golf and moto sport markets, and it was Kimba's job as the agency to help them tap a new demographic - urban professionals and commuters who work to live not live to work.
Read about the influencers and watch the films at liveyourgo.com.
Agency: The Kimba Group
Director: Anthony Chirco
Production: 1DS Collective