Red Robin: All The Fulls by The Integer Group

Client: Red Robin
Date: Jul 2019
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Red Robin launched its 'All The Fulls' integrated marketing campaign, focused on creating real connections with real families. The emotional campaign plays on the word “Full” to engage guests, elevate the brand and strengthen loyalty.

Families are eating out more, but sitting down less, so quick meals are a real need. Red Robin is committed to delivering crave-worthy meals, while ensuring families leave with more than a full belly. So Red Robin delivers what families need most: real connection. The campaign’s core message is that “at Red Robin, the feeling you get is so much more than full.”

Running through the end of 2019, the campaign features television supported by radio, OOH, digital, email, direct mail, PR, social and influencers. The campaign also extends into the restaurant with activations and offerings, including “event.full” moments that will turn mealtime into cherished family experiences.

The Integer Group conceptualized the campaign as the brand AOR for Red Robin, working in conjunction with Assembly, Red Robin’s media agency, and Coyne PR.

Credits

Wendy Winter, VP Account Leadership

Tadar Puakpaibool, Account Director

Allison Kohnle, Account Supervisor

Katie Jarrett, Account Executive

Zach Miller, Assistant Acct. Exec.

Katie Pedersen, Project Manager

Susan Parsons, Senior Social Manager

Courtney Bentz, Social Media Manager

Ross Snodgrass, Group Creative Director

Dustin Bredice, Creative Director

Evan McHugh, Senior Art Director

Baird Clinkscales, Senior Art Director

Jess Polk, Senior Copywriter

Mark Pantsari, Copywriter

Brigitte Connell, Senior Account Planner

Chris Koenke, Senior Designer

Carrie Nesler, Designer/Art Director

Jon Giehl, Videographer/Editor

Patrick Gannon, Social Producer

Jeanette Widen, Production Supervisor

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