Red Robin launched its 'All The Fulls' integrated marketing campaign, focused on creating real connections with real families. The emotional campaign plays on the word “Full” to engage guests, elevate the brand and strengthen loyalty.
Families are eating out more, but sitting down less, so quick meals are a real need. Red Robin is committed to delivering crave-worthy meals, while ensuring families leave with more than a full belly. So Red Robin delivers what families need most: real connection. The campaign’s core message is that “at Red Robin, the feeling you get is so much more than full.”
Running through the end of 2019, the campaign features television supported by radio, OOH, digital, email, direct mail, PR, social and influencers. The campaign also extends into the restaurant with activations and offerings, including “event.full” moments that will turn mealtime into cherished family experiences.
Wendy Winter, VP Account Leadership
Tadar Puakpaibool, Account Director
Allison Kohnle, Account Supervisor
Katie Jarrett, Account Executive
Zach Miller, Assistant Acct. Exec.
Katie Pedersen, Project Manager
Susan Parsons, Senior Social Manager
Courtney Bentz, Social Media Manager
Ross Snodgrass, Group Creative Director
Dustin Bredice, Creative Director
Evan McHugh, Senior Art Director
Baird Clinkscales, Senior Art Director
Jess Polk, Senior Copywriter
Mark Pantsari, Copywriter
Brigitte Connell, Senior Account Planner
Chris Koenke, Senior Designer
Carrie Nesler, Designer/Art Director
Jon Giehl, Videographer/Editor
Patrick Gannon, Social Producer
Jeanette Widen, Production Supervisor