P&G Scale and Amazon: #BathroomBlitz by The Integer Group

Date: Feb 2018
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This Sunday, 28m pounds of potato chips will be eaten, 325.5m gallons of beer will be drunk, and a billion chicken wings will be consumed. Given that the average Super Bowl party host will have 17 guests in their home and only two bathrooms available, it’s time to get ready for the #BathroomBlitz.

P&G Scale (Charmin, Mr. Clean, Bounty, Febreze) and Amazon Prime Now have consumers covered for the big game. They’ve put together Bathroom Blitz Boxes to help Super Bowl party hosts keep their cans clean before, during and after the game. The shared NFL partnership will drive new users and P&G purchases on Amazon to make sure game day goes off mess-free. The campaign includes Minneapolis Radio Row activation and interviews with former all-pro Viking Jared Allen, who will hand out 'Go #2!' foam fingers while taking selfies with players and celebs. He will also hand out promotional Amazon boxes with Charmin, Mr. Clean, Bounty, and Febreze inside.

Social media selfie challenge supported by influencers, asking fans to post photos with their 'Go #2!' foam fingers and/or P&G products in their bathrooms with captions like, “Prepared for the #BathroomBlitz”; “This bowl is Super Bowl ready!”; “Clean Bathroom Complete!”; and “This bathroom leads the league in freshness #BathroomBlitz”. Bathroom Blitz kits have been sent to Minneapolis restaurant and bars, as well as accounts across the country to encourage Super Bowl partiers to participate and share their #BathroomBlitz stories.

Credits

Tanya Strickland – Production Manager - The Integer Group

Wendy Winter – Group Account Director - The Integer Group

Nina Burtoni Senior Account Executive - The Integer Group

Steve Gammel – VP, Creative - The Integer Group

Anne Macomber – Creative Director - The Integer Group

Adrienne Pickett – Assistant Creative Director - The Integer Group

Hillary Van Assche– Art Director - The Integer Group

Cait Gamble– Art Director - The Integer Group

Mark Hertweck– Sr. Copywriter - The Integer Group

Ryan Vasko– Copywriter - The Integer Group

Audra Thornberg – Project Manager - The Integer Group

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