The Drum Awards for Marketing - Extended Deadline

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Date: Apr 2020
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Guardian Jobs is adding further weight to its initiative to offer free job ads for NHS listings, by launching a supportive marketing campaign aimed at driving awareness and traffic to the ads.

Announced last week by Guardian Jobs’ director of sales and marketing, Gemma Hennen, the move aims to help fill urgent NHS roles during the coronavirus outbreak.

In the first phase of the initiative NHS recruiters were provided details of the Guardian Jobs initiative, the focus now includes driving consumer awareness of the job ads and encouraging applications.

The creative will feature across the Guardian, during one of the busiest traffic periods ever seen. The campaign will be leveraged across our digital and print channels, as well as investing paid support on social to speak to our Guardian audience and potential job seekers.